Cb Exam 1

Front 1

drawbacks to surveys

Back 1

self-report data
non-response data

Front 2

types of surveys

Back 2

cross sectional (one time snapshots of different samples)
longitudinal (identify market trends, same survey same group)

Front 3

drawbacks to focus groups

Back 3

self-report data
generalizability
group think
dominant members

Front 4

drawback to storytelling

Back 4

difficult to analyze data

Front 5

market test

Back 5

studies effectiveness of 1 or more elements in mktg mix evaluating sales of product in an actual market

Front 6

observation methods

Back 6

personal
electronic
online

Front 7

neuroscience

Back 7

understanding consumer behavior by using an mri

Front 8

research methods

Back 8

survey (facts, opinions, attitudes)
observation (descriptive that monitors respondents' actions)
experiments (causality)

Front 9

positive aspects to consumer research

Back 9

better consumption experiences
potential for building customer relationships

Front 10

negative aspects of consumer research

Back 10

traching consumer behavior in diff countries
potentially higher mktg costs
invasion of privacy
deceptive research practices

Front 11

types of felt involvement

Back 11

enduring (long term)
situational
cognitive (ie football obsession)
affective (emotional)

Front 12

what affects motivation

Back 12

self concept
types of needs
identifying needs
risk
involvement

Front 13

characteristics of needs

Back 13

dynamic
in hierarchy
internally or externally aroused
conflicting

Front 14

types of conflicting needs

Back 14

approach-avoidance
approach-approach
avoidance-avoidance

Front 15

perceived risk

Back 15

extent to which consumer is undertain about personal consequences of buying, using, or disposing an offering

Front 16

what increases perceived risk?

Back 16

lack of info
newness
high price
complex technology

Front 17

types of perceived risk

Back 17

performance
financial
physical
social
psychological
time

Front 18

consumer ability

Back 18

product knowledge
cognitive style
complexity of info
intelligence, education, age
money

Front 19

what affects consumer opportunity?

Back 19

time
distraction
amount of information
repetition of information
control of information

Front 20

deviant acquisition behavior

Back 20

compulsive buying, consumer theft, black markets

Front 21

deviant usage behavior

Back 21

addiction
compulsive consumption

Front 22

marketing implications of underage drinking/smoking

Back 22

product availability
exposure to advertising
targeting youth
inappropriate message in media
warning labels/ads

Front 23

issues with advertising to kids

Back 23

cannot distinguish b/w ads and programs
unable to access long-term memory
needs to sensual satisfaction
teach materialism, impulse, and immediate gratification
don't understand cost
host selling (ie barney)

Front 24

social comparison theory

Back 24

comparing yourself to a model can affect self esteem

Front 25

problems with materialism

Back 25

consumers less satisfied
family influences
good life is advertised as out of reach

Front 26

types of privacy concerns

Back 26

fundamentalists = no use of data for "secondary purposes"
pragmatists = ok of they benefit
insensitives = any use is ok

Front 27

can-spam act

Back 27

unsubscribe
content
sending behavior

Front 28

gramm-leach-bliley act

Back 28

on competition of banks

Front 29

HIPPA

Back 29

dept. of health must develop health regulations protecting privacy of certain health information

Front 30

resisting marketing practices

Back 30

individual resistance (word of mouth, do not patronize)
advocacy groups (inform public about biz practices)
boycotts (avoid purchase, hurt financially)

Front 31

ftc

Back 31

federal trade commission
deception via misrepresentation, omission, misleading practice, unsubstantiated claims

Front 32

types of deception

Back 32

false objective claim
puffery
missing information
allowing incorrect inferences

Front 33

regulation of deception

Back 33

cease and desist = pull ads immediately
affirmative disclosure = ad must be altered to include correct info
corrective advertising = formal statement correcting false belief

Front 34

deceptive selling techniques

Back 34

bait and switch
misrepresenting selling intent
unintended warranties
dilute safety warnings
disparage competition
misrepresent offerings
interfere with biz relationships

Front 35

psychological core

Back 35

motivation, ability, opportunity
exposure, attention, perception
categorizing and comprehending info
forming and changing attitudes
forming and retrieving memories

Front 36

EKB model 5 parts of decision making

Back 36

input
info processing
decision process
decision process variables
external influences