and Pieters, R. (2012). Consumer behavior. Johanneshov: TPB). There are many factors that affect acquisition, usage and disposition decisions which can be classified into four broad domains, as shown in the appendix, such as: the psychological core, the process of making decisions, the consumer’s culture, and consumer behaviour outcomes (Hoyer, W., MacInnis, D. and Pieters, R. (2012). Consumer behavior. Johanneshov:
and Pieters, R. (2012). Consumer behavior. Johanneshov: TPB). There are many factors that affect acquisition, usage and disposition decisions which can be classified into four broad domains, as shown in the appendix, such as: the psychological core, the process of making decisions, the consumer’s culture, and consumer behaviour outcomes (Hoyer, W., MacInnis, D. and Pieters, R. (2012). Consumer behavior. Johanneshov: