Advertising Vanhieung

Front 1

To Deliver value to satisfy the needs of a target market at a profit.

Back 1

Muc dich cua Ads

Front 2

Identify unfulfilling needs and desires

Back 2

Muc dich cua Ads

Front 3

To Increase customer awareness

Back 3

Brand awareness

Front 4

To Increase Sales/ Revenue

Back 4

Gia tang loi nhuận

Hint 4

Maximize profit (profit maximisation)

Front 5

Attract more customers

Back 5

Kiếm được nhiều khách hàng

Hint 5

Reach more potential customers

Front 6

Persuade customers to buy more than they need

Back 6

Nhu cau ao, mua nhieu hon can thiet

Hint 6

Create artificial needs

Front 7

Influence consumers' shopping behavior

Buying habits

Back 7

Thoi quen mua sắm

Hint 7

Shopping habits

Front 8

Emotional appeal advertising leads to impulse purchases

Back 8

Qcao cam dong -> mua bat chot

Hint 8

Unplanned purchases/impulsive buying

Front 9

Demand and supply on the market

Back 9

Cung va cau tren thi truong

Front 10

Offer the cheaper products available on the market

Back 10

Gth hang re hon

Front 11

Competitors In The Market

Back 11

Doi thu tren thi truong

Front 12

Niche market

Back 12

Untapped market

Hint 12

Thi truong tiem nang

Front 13

Unfulfilling demand

Back 13

Unfulfilling needs

Hint 13

Nhu cau khach hang

Front 14

Market competition

Back 14

Canh tranh thi truong

Front 15

Penetrate into Potential market

Back 15

Thi truong tiem nang

Hint 15

Market potential

Front 16

Potential customers

Back 16

KH tiem nang

Hint 16

Prospective/would-be customers/buyers

Front 17

Demanding customers

Back 17

KH khó nhằn

Hint 17

Difficult Customers

Tough customers

Front 18

Discerning customers

Back 18

KH sang suot

Front 19

Loyal customers

Back 19

KH trung thanh

Hint 19

Customers' loyalty

Front 20

Regular customers

Back 20

frequent customers

Hint 20

Repeat customers

Front 21

Well-educated customers

Back 21

KH co hoc thuc

Front 22

Customer satisfaction

Back 22

Su hai log cua KH

Front 23

Upscale

Back 23

High-end = luxury market

Hint 23

Thi truong cao cap

Front 24

High-end

Back 24

Upscale= luxury= premium products

Hint 24

San pham cao cap

Front 25

Low-end products

Back 25

Low-cost products

Hint 25

Hang gia re

Front 26

Fulfill a need

Back 26

Fulfill a demand

Hint 26

Tron ven cho nhu cau

Front 27

Promotional pricing strategy

Back 27

Chien thuat giam gia

Front 28

Events sponsorship

Back 28

Các cách truyền thông

Hint 28

Press release / reviews/ charitable programs / partnerships

Front 29

TV COMMERCIALS

Back 29

Quang cao TV

Front 30

Social media : fB Ads, GG Ads

Back 30

Mang XH

Front 31

Printing advertising

Back 31

Leaflets / flyers/ brochures/catalogs

Hint 31

An pham truyen thong

Front 32

Outdoor advertisements

Back 32

Billboards and signs/posters

Hint 32

Tuyen truyen ngoai troi

Front 33

Celebrity endorsement

Back 33

QCao bằng ng nổi tiếng

Hint 33

Products endorsed by celebrities

Front 34

Promote a fancy lifestyle

Back 34

Khuyen khich mot loi song fancy

Hint 34

Promote a glamorous lifestyle

Front 35

Work-of-mouth marketing

Back 35

QCao truyền miệng

Hint 35

Delighted/highly satisfied with a product or service -> recommend their family abd friends.

Front 36

Inform customers of better choices available on the market

Back 36

Gth lua chọn tốt hơn-> tăng doanh thu

Hint 36

Increase sales/turnovers

Front 37

Promote unhealthy products

Back 37

Promote harmful products

Hint 37

Khuyen khich san pham doc hai

Front 38

Encourage pp to buy more than they need

Back 38

Lead to excessive buying

Hint 38

Khuyen khich mua sam

Front 39

Promote materialism

Back 39

Encourage material acquisition

Hint 39

Khuyen khich loi song vat chat

Front 40

More competitive and stressful lifestyle

Back 40

Decline of moral / spiritual value

Hint 40

Harms of Ads

Front 41

Social issues

Back 41

Get into debts

Hint 41

suffer from financial distress/strain

Front 42

Poor mental health

Back 42

Mental illnesses

Hint 42

Benh than kinh khi mac no

Front 43

Environmental issues

Back 43

Industrial and household waste increase

Hint 43

Severe pollution / resource depletion

Front 44

Weakened family bonds and social cohesion

Back 44

Moi Quan he gd va xh yeu kem

Front 45

Rising crime rates

Back 45

Lack of money for other needs such as education and recreation

Front 46

Inspiring /meaningful Mission statement

Back 46

Su menh business

Front 47

Business vision

Back 47

Business strategy

Hint 47

Tam nhin chien luoc

Front 48

Trach nhiem business

Back 48

Corporate image <- community building projects

Hint 48

Corporate social responsibilities

Front 49

Core values

Back 49

Gia tri cot loi

Front 50

Strategic management

Back 50

Strategic leaders

Hint 50

Operational management

Front 51

Human resources

Back 51

Quan li nhan su

Front 52

Staff turnover

Back 52

Do roi khoi cong ty

Front 53

Employee retention

Back 53

Do giu chan nhan vien

Front 54

Employee morale

Back 54

Dao duc nhan vien

Front 55

Business ethics

Back 55

Dao duc doanh nghiep

Front 56

Ethical business practices

Back 56

Principles to follow

Front 57

Sustainable business practices

Back 57

Adopt /introduce sustainable business practices