Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
19 Cards in this Set
- Front
- Back
|
multi‐method
|
breadth of information with more than one method
|
|
|
Types of Interviews
|
- Unstructured
- Semi‐structured - Structured |
|
|
Uses of Interviews
|
- Get information
- Provide in‐depth insight not possible with quantitative research - Actions (observation) vs. past activities and thoughts |
|
|
Actions (observation) vs. past activities and thoughts
|
Ideas, opinions, attitudes,motivations
Written record that can be analyzed fromdifferent angles Can probe for information |
|
|
Saturation Point
|
necessary sample number
|
|
|
Interview Analysis
|
- Start with one or two interviews
- Examine thoroughly, look for patterns and themes -Look for facts -What information is useful for your research objective(s) - Look for classifications and categories used by informants |
|
|
Coding
|
- A way of making sense of your interviews
- No general rules, just guidelines - Turning categories into labeled information groups (nuggets) |
|
|
Problems with Interviews
|
- Truth
- Accuracy - Usefulness -Biased answers (telling you what you want to hear) - Language barriers |
|
|
Focus Group (def)
|
involves organized discussion with a selected group of individuals to gain information about their views and experiences of a topic.
|
|
|
Focus Group
|
> Start with broad
> Free-flowing > Group Interview |
|
|
Main Purpose of Focus Group
|
to draw respondents attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods
- EX: one‐to‐one interviewing, or questionnaire surveys. |
|
|
Benefits of Focus Group
|
gaining insights into people’s shared understandings of
everyday life and the ways in which individuals are influenced by others in a group situation. |
|
|
Focus Groups are useful for:
|
obtaining several perspectives about the same topic
|
|
|
Quantitative Research Definition
|
- determines the amount
of some phenomenon in terms of “numbers” - Classify, count, and construct complex statistical models to explain observed |
|
|
Qualitative Research Definition
|
complete detailed description
–no attempt is made to assign frequencies |
|
|
“Exploratory” vs. “descriptive & conclusive”
|
Qualitative vs Quantitative
|
|
|
Qualitative Research Traits
|
- Small
- Non-generalizable - Broad range of questioning - In Depth - Richer than precise numbers |
|
|
Way of making sense of interviews
|
Coding
|
|
|
Turning categories into labeled information groups (nuggets)
|
Coding
|
