Societal Impacts Of Marketing Minicase Case Study

The problem that is presented in the Societal Impacts of Marketing minicase is one that is becoming more frequent in society today, as we are continuously striving to become more modernized. The case illustrates a typical business environment where new ideas are proposed to superiors each day. To preface, the three main people involved in this situation all have personal connections with each other. Len Quill works for Artifacts, Ltd. under his boss, Mary Mathers. Mary Mathers’ client is Bob Littman, an art gallery owner and ethnic art importer, who Len has been working closely with to purchase from for Artifacts, Ltd. Over the years, Len has bought native arts from the Puna Native American tribe in South America and created a relationship …show more content…
Mary would appoint Len to propose the idea to the Punas and to inform them that if they would like to engage in business with Artifacts, Ltd., that there is a large order request to be completed immediately. From a business perspective, if Artifacts, Ltd. and the Punas became partners, both players would benefit through their profits. However, from an ethical and cultural perspective, Len knows that modernizing a long practiced and cherished tradition into a profit earning business deal would harm the unique character and deep-rooted values of the Puna tribe. As Len prepares for his next voyage to South America in the upcoming week, he must consider how and if he would like to inform the Punas of Bob’s business proposal. Since Bob’s offer and the business deal are contingent on how Len approaches the Punas and whether or not he is capable of persuading them, he would be considered the primary decision …show more content…
I would preface with telling them that Artifacts, Ltd. had drawn up a business plan to work closely with you and I was asked to inform you of its specifics. Following that, I would explain to them that I have a great knowledge of business, Artifacts, Ltd., and the cultural values that the tribe possesses and prides itself on, to strengthen the validity of my personal thoughts and opinions about what they should do. As the manager of proposing the arrangement, I would be extremely conflicted due to the fact that I was trying to persuade the tribe to institute a regimen that could potentially destroy everything they have upheld for generations. The only way to feel content with proposing the deal to them would be to voice my honest opinion, using all of the knowledge I have of both worlds, so they can take that into consideration to further analyze and strengthen their final decision. I would like to think of myself as someone who does not take sides, lie, or take advantage of people, and if I did not advise the Punas that I thought this could be harmful to them, then I would not be acting in alignment with the ethical standards I personally hold myself to. Mary and Bob are working in favor of their company and doing what they can to increase their profitability, regardless of looking further into how