Kudler Fine Foods Project Essay

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Kudler Fine Foods Project

Kudler Fine Foods Background Information
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). The stores are stocked with the very best domestic and imported foodstuffs. Kathy Kudler, working in another career was looking for other opportunities and to expand her horizons. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet repast; she suddenly realized that there was an opportunity for an upscale epicurean food shop in La Jolla. Thus, began the creation of Kudler Fine Foods.
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Define the Problem
We have decided to set up a meeting with Yvonne Reynolds, Director of Store Operations. This will allow us to get a full scope of exactly what Ms. Reynolds is trying to accomplish. When this is complete we can review the database and draft a project plan. Once the plan is documented then we can submit the project plan to management for approval.
Analyze the Situation It was ascertained that we need to analyze the current sales, marketing and customer base of Kudler Fine Foods for this project. This will assist in determining the requested newsletter requirements. Another meeting will be conducted with Ms. Reynolds on the coupon requirements. We will review prior coupons and sales history of the firm. Additionally, we have decided to send surveys and questionnaires to select customers to provide us with some feedback. It is pertinent to interview sales and marketing managers and supervisors and then conduct a project team meeting. In order to determine database modifications it is important to meet with IT staff for

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