Analysis Of Zappos

Decent Essays
Centuries ago, Machiavelli famously said “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things." Still today, the difficulties and challenges of leading a transformation across an organization is not a straightforward task or diminutive journey. There’s an immense deal of uncertainty and risk a leader faces when traveling down a path that’s either less travelled or not travelled down at all. Tony Hsieh, the CEO of Zappos, is one of those leaders who travelled down the unpaved road of leading his company to transform from a traditional organizational hierarchy paradigm to a new order of self-management and self-organization …show more content…
Motivation is essential to change so it’s important to make the status quo seem more dangerous than staying the same. The sense of urgency should be a time sensitive significant opportunity or potential crisis, such as potential revenue drop, decreasing market share, lack of revenue growth, or flat earnings. The significant opportunity or potential crises is the catalyst to create the climate for change. Tony Hsieh’s sense of urgency for Zappos restructuring focuses on the danger of operating under the status quo of a traditional company. He strongly views the growth of a company and traditional management structure are opposing forces that will lead to the death of innovation and productivity. Conversely, Tony sees a difference in the growth of a city versus a traditional company. He states “Every time the size of a city doubles, innovation or productivity per resident increases by 15 percent.” Tony certainly establishes a sense of urgency and aligns with completing the first step of Kotter’s change theory model. To determine if the sense of urgency is effective, it requires a critical evaluation of the next three steps, forming a guiding coalition of leaders, creating a strategic vision, and communicating the …show more content…
Tony Hsieh skips the second step of forming a guiding coalition of leaders. Consequently, creating an illusion of speeding up the transformational change. Then again, it requires a second consideration since the fundamental principles of Holacracy can play a decisive role in undermining the second step. Holacracy accentuates the importance of self-organizing and adaptive teams without traditional titles. On the other hand, Kotter stresses the importance of the leader’s job titles and credibility. Moreover, Kotter emphasizes the underpinning power and influence of the coalition resides in real leaders in senior level positions promoting the necessity of the coalition. Whereas, titles and management hierarchy in Holacracy are largely immaterial. As for the fourth step, communicate the vision, Kotter recommends three patterns of communication. The three patterns of communication consist of the leader conducting a single meeting, spending a considerable amount of time making speeches to employee groups, and newsletters. Effective and very frequent communication captures the hearts and minds of the employee. Employees will change if they understand the change is useful. Unfortunately, Tony Hseih’s naivety in transforming an organization, steers him to under-communicate the vision. Tony conducts a single meeting but predominately relies on

Related Documents

  • Superior Essays

    If an organization aims to be successful, which most do, a crucial part in that success is strong leadership skills and a healthy employee/boss relationship. CEO Jay S. Schottenstein, who runs American Eagle Outfitters is an example of how communication can positively and negative effect an organization. This company uses a classical approach with a downward communication style. There is a lack of attentiveness towards employees but have a high understanding and care for production and clientele. I have personal experience on how corporate communicates and operates with employees because I was employed by this company during high school.…

    • 1317 Words
    • 6 Pages
    Superior Essays
  • Decent Essays

    Hrm/531 Final Project

    • 362 Words
    • 2 Pages

    According to Steve Denning, “in a Holacracy-powered company are made autocratically, by someone in a clear role with the clear authority to do so (and clear expectations that go along with that authority)” (2015, p. 3). The biggest question will later be answered by everyone regarding whether the practice of holacracy actually works. Do the employees and investors actually buy into this system? What companies have failed and what companies have succeeded? We have also begun working on an annotated bibliography.…

    • 362 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Zappos is an online retail store that strives to offer outstanding customer service, much of their success has been from establishing effective leaders. The leadership style at Zappos focuses on empowering employees, by using four management functions: planning, organizing, leading, and controlling. Zappos prides itself on having the right vision, “the right vision inspires employees to want to do the things beyond expectations.” (Bateman, T. S., Snell, S., & Konopaske, R., 2016) What are the four functions of management described in the video?…

    • 801 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Tiger Boots Case Study

    • 1050 Words
    • 5 Pages

    Conversely, people who resist the change and are not changing their behaviour need to be shown what is acceptable behaviour and why this change is necessary. Sixth, Tiger Boots can create short-term wins by creating short-term milestones/targets and celebrate each small victory. By setting these targets, management can further motivate the employees because the employees can “see” the impact of their hard work towards the achievement of goals. Seventh, Tiger Boots needs to continue building on the change and make improvements as issues arise. Management can achieve this by after every milestone/project completion, going back and analyzing what went well and what still needs improvement.…

    • 1050 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Navy Explosive Ordnance Disposal Technicians (NEOD), the organization that I am currently a part of and have some influence over, are a small group (1500 personnel) trained in the art of bomb disposal. As a scalable force, we specialize in complex and dangerous tasks ranging from IED to chemical and biological weapon remediation. NEOD personnel can enter a crisis surreptitiously from the air, under the sea and across the land. NEOD has historically been the “force of choice” across virtually every component of the Department of Defense (DoD), due to the high number of terrorist bombs. Post 9/11 global terrorist activities placed tremendous “operational stress” upon the NEOD community with relentless training and deployments (Jones, Hammond…

    • 1746 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The First 90 Days by Michael Watkins The First 90 Days is required reading for new leaders at numerous organizations. The primary reason being is this book is all about leadership transition; creating and executing on a successful plan to transition new leaders into their role. In the first few pages the book quickly highlights this notion and speaks to transition acceleration versus failure prevention, as well as what Watkins calls The Breakeven Point.…

    • 478 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Leading a Continuously Changing Organization “Leaders attract internally motivated people, inspire them with a mission, and initiate new ways of thinking (Keller, 1995). The result is new influence on the culture of the organization. Great leaders are willing to challenge the status quo while trusting and empowering their people. Not only do leaders use obstacles to create a positive future, they are willing to set an example of sacrifice for the good of the next generation”. (Banutu-Gomez, M. B. & Banutu-Gomez S. M. T., 2007).…

    • 1180 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Jim Hemerling's Ted Talk

    • 280 Words
    • 2 Pages

    In the Ted Talk video, Jim Hemerling discusses ways to lead in an era of constant change. He begins his talk by bringing forth the problems in which people face when going through change. Change can happen anywhere, whether it be personal, social or business. Hemerling highlights transformation in organizations. In our society today we see how organizations worldwide constantly have to adapt.…

    • 280 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Ultimately, these changes are a reflection of how leadership paradigms transformation over time. The fact of the matter is; individuals do not always operate in this perspective which means that the leadership paradigm is not always going to turn out to be the same. It's about recognizing these opportunities and looking at the report as a map way for what can be done to expand upon the basic opportunities for change (Syme et al.,…

    • 897 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Followership Principles

    • 727 Words
    • 3 Pages

    Followership Principles & Strategies JaQuita J. Jackson Ohio Christian University Followership Principles & Strategies Servant Followership A compelling servant leader comprehends that individuals regularly discover change frightening on account of the quantity of decisions and the vulnerability required in settling on the decisions (Banutu Gomez, 2004). Therefore, the servant leader concentrates on beating this trepidation through making shared significance all through the association. Banutu-Gomez (2004) states that "individuals need structure, request, and consistency to maintain a strategic distance from a sentiment weakness in the hierarchical setting (p. 144). In this manner, servant leaders can conquer the paradox of instructing…

    • 727 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Q. Briefly discuss how you would describe him/her as a leader. Nursing leadership plays a pivotal role in nursing role and the entire health system. One of the key role of nurse leader in health care system is the nurse manager. The philosophy of a nurse manager role is individualized, which is different from one another. However, there is a unique component of all nurse manager is that they think critically, influence others, and take action to accomplish a common goal.…

    • 785 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Ghosn Leadership Essay

    • 1203 Words
    • 5 Pages

    Carols Ghosn has had an amazing career as he moved up the career ladder from Michelin to Renault to Renault-Nissan. Specifically, he became a formal leader or CEO, which is authority given to an individuals based on their hierarchical position within the firm (Spector, 2013, p. 153). But just because someone has the title, does not mean that they are efficient or effective as leaders. The following essay will discuss the strengths and weakness of Mr. Ghosn approach to change leadership at Nissan. Additionally, the essay will discuss his philosophy of leadership as well as he aligned his behavior with his philosophy.…

    • 1203 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Clear visions enable boards to identify gaps between vision and current practices (Eadie and Edwards, 1993). The purpose of the leader’s vision giving process is to help staff in gaining a sense of identification with the firm, which in turn creates readiness for change, motivates employees in working towards the change and is comparable with Lewin’s (1951) conception of unfreezing. According to Folz (1993), organizational change failure is associated with the inadequate effort for translating shared vision into collective action. Although Carp paid specially attention on his employees’ thoughts, but he forgot that he should firstly provide a vision for the future and explain to his followers how expectations for behavior, culture, or other aspects of the work environment would be different after change, otherwise employees might feel confused and hopeless about the change and would be unable to move into the last stage ‘commitment’ of being part of the change (Kubler-Ross, 1969). It is worth noting that the vision has to be achievable and understandable (Christenson and Walker, 2004).…

    • 1079 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Leadership is a relationship between the leader and those who choose to follow, (Kouzes & Posner, 2011). Accomplished leaders are flexible, determined and most of all driven by the self satisfaction of the people following them. Transformational leaders employ behavior that empowers followers and increases their motivation (Masi & Cooke, 2000). The purpose of this literature review is to explore the impact of the transformational leadership style on organizational outcomes and the personal outcomes of the follower.…

    • 795 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    It is important that the message be sent loud and clear to all employees within the organization that the change must be attacked with an extreme sense of urgency. It is also important for the top level of the organization to have a realistic plan in implementing change. Many times top level management overestimates how many big changes they can force early on. They also underestimate how hard it is to drive people out of their comfort zones (Kotter, 1996). In order to achieve this management must create a powerful…

    • 1777 Words
    • 8 Pages
    Superior Essays

Related Topics