Classical Conditioning Theory Essay example

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I. Introduction of classical conditioning
Classical conditioning also called as Pavlovian conditioning or respondent conditioning. It is a kind of learning a new behavior through association that when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US) and evokes a conditioned response (CR). It also is a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus (Cherry, 2014). Classical conditioning has much strength such as can help to explain all aspects of human behavior and many of advertisers will use classical conditioning to advertise their produces, however it also have some weaknesses such as all classical conditioning responses must involve a
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Another example is the famous novel “A Clockwork Orange” written by Anthony Burgess in 1962 and it also directed into movie by Stanley Kubrick (Internet Movie Database) in 1971 (Lybarger, 2014).The book brings up certain moral aspects of classical conditioning when used to modify behavior (such as consumer behavior.) Burgess makes his character out to be programmed, and unable to make choices on his own. It is generally believed that Burgess overstates the power of classical conditioning in the context complete behavior reform. Therefore, all aspects of human behavior can be explained by using classical conditioning. Another strength of classical conditioning is that many of advertisers will also use the classical conditioning to publicize their produces like a marketing tool (Lybarger, 2014). In addition to entertainment, classical conditioning is generally used with low-involvement products (Hawkins 1998). This is because classical conditioning is most effective when emotion is involved. Advertising for low-involvement products usually attacks the consumer through affective means because nobody wants to think about purchasing low-involvement products. Advertising and sales promotions are the most common forms of classical conditioning in marketing. Classical conditioning is used by

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