Romero which his film Night of the Living Dead in 1968 revolutionized the zombie myth and created a monster that replicates itself through a flesh-eating infection. He further replaced the voodoo zombie and instead focused on the morbid consumer. “Embodying the hungry gaze capitalism directs toward humans and commodities, the zombie consumer satirizes a mindless, manic consumer system collapsing under its own excess. This insatiable monster both consumes and produces more consumers” (Zimbaro 2014: 274-5). As pointed out by Kyle William Bishop in American Zombie Gothic, Romero showed his audiences not a dystopian vision of the future but a dystopian version of the present. From the late 1960s, zombies became a criticism of what Naomi Klein terms as “disaster capitalism”. In Romero’s Dawn of the Dead, the zombies wandering around the shopping mall behave very habitually, replicating their behaviours from when they were human. In this sense, Romero wanted to show his audience that the zombie catastrophe inhabits various degrees of familiarity. Through portraying the everyday as something susceptible to invasion, Romero shows his viewers that zombies are not supernatural and thus terrify us because of their eerie similarity to
Romero which his film Night of the Living Dead in 1968 revolutionized the zombie myth and created a monster that replicates itself through a flesh-eating infection. He further replaced the voodoo zombie and instead focused on the morbid consumer. “Embodying the hungry gaze capitalism directs toward humans and commodities, the zombie consumer satirizes a mindless, manic consumer system collapsing under its own excess. This insatiable monster both consumes and produces more consumers” (Zimbaro 2014: 274-5). As pointed out by Kyle William Bishop in American Zombie Gothic, Romero showed his audiences not a dystopian vision of the future but a dystopian version of the present. From the late 1960s, zombies became a criticism of what Naomi Klein terms as “disaster capitalism”. In Romero’s Dawn of the Dead, the zombies wandering around the shopping mall behave very habitually, replicating their behaviours from when they were human. In this sense, Romero wanted to show his audience that the zombie catastrophe inhabits various degrees of familiarity. Through portraying the everyday as something susceptible to invasion, Romero shows his viewers that zombies are not supernatural and thus terrify us because of their eerie similarity to