Youtube Is A Pretty Incredible Social Media Platform Essay

1800 Words Nov 8th, 2016 8 Pages
Maybe I’m just biased because I’ve been creating videos on it for almost 6 years now, but Youtube is a pretty incredible social media platform. I mean, there’s truly nothing else like it. What social media site can say that it has been relevant for 10 years and STAYED relevant? I can’t think of a single candidate other than Youtube. Throughout those 10 years, the site has changed an insane amount. But what wouldn’t change in a decade? As a girl who started making videos discussing makeup, hair, nail polish, and “all things girly” as my 15 year old self described it, I became known as a ‘beauty guru’ on Youtube. A beauty guru, back in the day (2010), was a makeup tutorial-making, product junkie who most likely owned 37 too many Mac eyeshadows and offered tips and tricks on you guessed it, all things beauty. Let’s dissect the evolution of the beauty guru. In my opinion, the hands-down, most well known beauty guru of Youtube to this day is Michelle Phan. Michelle made a huge name for herself by starting Youtube early, as one of the original, first ever beauty gurus. Michelle showed girls (and guys) that you didn’t need to be a professionally trained makeup artist to be admired and taken seriously on Youtube. She began creating tutorial videos on the platform in 2007, after blogging about her makeup how-to’s. Now, there were several other popular beauty channels on Youtube even before Michelle Phan, but her true talent, extreme creativity, and professional editing began to…

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