While not all YouTubers have the chance to make it big and build their own platforms for brands and products, some of those who have been successful in the past few years have managed to rake in pretty big pay checks. According to Forbes, the top ten highest paid YouTubers over the past year have managed to draw in nearly $54.5 million combined. PewDiePie (40,607,130 subscribers) made over $12 million in 2015 before taxes and managing expenses, Rhett&Link (3,866,099) made $4.5 million, and Rosanna Pansino (5,039,073 subscribers) made nearly $2.5 million. Not all these profits were made directly from YouTube advertisement positioning and clicks, but also from each of these YouTube star’s brand deals connected to their channels (Berg).
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For example, Elle Fowler, a very popular makeup guru on YouTube, has found success in another, much smaller community. The self-titled planner community on YouTube services a predominately female audience who extensively decorate their day planners. In Fowler’s video “Plan with Me! October 2015” she spends over twenty minutes showing her viewers how she accessorizes the pages of her planner with Etsy-bought stickers and Washi tape (Fowler). This video, although it may seem excessive to some, has almost 90,000 views. The video producers of the planner community post thousand of sticker hauls and plan with me’s to satisfy to an eager audience. Catering to these niche audiences may be the next step in providing media content. Mashable’s article “YouTube CEO: The Future of Content Is Niche Channels” explores groups similar to the planner community. YouTube CEO Salar Kamangar claimed, “We're entering the third wave of media. The first wave was the broadcast networks. The second wave was cable networks. Now it's about giving people exactly what they want to watch today" (Indvik). In this way, YouTube has bridged the gap between producers and consumers by providing more interactive and specialized content than traditional broadcast
Not only …show more content…
For example, Elle Fowler, a very popular makeup guru on YouTube, has found success in another, much smaller community. The self-titled planner community on YouTube services a predominately female audience who extensively decorate their day planners. In Fowler’s video “Plan with Me! October 2015” she spends over twenty minutes showing her viewers how she accessorizes the pages of her planner with Etsy-bought stickers and Washi tape (Fowler). This video, although it may seem excessive to some, has almost 90,000 views. The video producers of the planner community post thousand of sticker hauls and plan with me’s to satisfy to an eager audience. Catering to these niche audiences may be the next step in providing media content. Mashable’s article “YouTube CEO: The Future of Content Is Niche Channels” explores groups similar to the planner community. YouTube CEO Salar Kamangar claimed, “We're entering the third wave of media. The first wave was the broadcast networks. The second wave was cable networks. Now it's about giving people exactly what they want to watch today" (Indvik). In this way, YouTube has bridged the gap between producers and consumers by providing more interactive and specialized content than traditional broadcast