Essay about Whole Foods

989 Words Jan 7th, 2013 4 Pages
Whole Foods

1. Using the ABC model of an attitude, analyze what John Mackey’s online comments about Wild Oats reveal about his attitudes.
The Affect of Mackey’s attitude can be seen in his statement to Perry Odak, the owner of Wild Oats, stating that “I’m going to destroy you”. The Affects can also be seen in Rahodeb’s online posted when he stated that “[Wild Oats management] clearly doesn’t know what it is doing. It has to future and no value. The verbal statement about Mackey’s feelings can also be a physiological indicator because his blood pressure and heart rate would have risen during the argument. Mackey’s online post clearly expressed his hatred of Perry Odak and Wild Oaks.
The Behavioral Intentions of Mackey’s attitude
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He was also trying to place Wild Oats in a position that would prevent them from fighting the acquisition by adversely affecting Wild Oats’ stock prices and profits.

4. At what stage of cognitive moral development is John Mackey apparently operating? Explain your answer.
Mackey is apparently operating at Level I of Kohlberg’s Stages of Cognitive Moral Development because his post on based on the promotion of his self-interest. Mackey is not operating under the universal principles of ethics and values which is Level III. Mackey is also not operating under the expectations of others and society, Level II, because his action showed that he only took his wants and needs into consideration. His actions were self-serving. Mackey was only concerned with the reward that he would receive after forcing Odak to sell Wild Oats to him.
5. What insights regarding John Mackey’s attitudes, values, and ethics are provided by his use of the pseudonym ‘Rahodeb’ to disguise his extensive online commentary about Wild Oats?
Mackey knew that his actions were unethical and possibly illegal because he used a faked name in his online postings. He used the pseudonym “Rahodeb” to disguise his online postings/activities. Mackey knew that if he was open and upfront about his identity in the forum that he would be subject to an investigation and possibly civil or criminal charges. He also knew that he and his business would suffer negative publicity

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