Whole Foods Essay

3365 Words Mar 26th, 2013 14 Pages
Organizational Goals and Objectives

Whole food presents a “Declaration of Independence,” (the combined single mission statement) as follows:
Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support. Our ability to instill a clear sense of interdependence among our various stakeholders (those who are interested and benefit from the success of our company) is contingent upon our efforts to communicate more often, more openly, and more
…show more content…
Our “bottom line” ultimately depends on our ability to satisfy all of our stakeholders. Our goal is to balance the needs and desires of our customers, Team Members, Shareholders, suppliers, communities and the environment while creating value for all. By growing the collective pie, we create larger slices for all of our stakeholders. Our core values reflect this sense of collective fate and are the soul of our company.
Whole Foods acknowledges that by keeping the balance of the needs of their stakeholders the company is able to reach its long term goals sufficiently.
While Whole foods has always used word of mouth as its primary form of marketing finding a more proactive way to reach customers will help Whole foods reach its long term goals much more effectively. Using social media and advertisements to create awareness of the importance of healthy eating habits and capture a broader audience would be a great way to start.
External Environment
While the world is becoming more aware of the impact our choices make on the earth, Whole Foods is making the transition easier for people who are becoming more and more aware of their health, the health of the environment, and the health of the community. Farming organically helps ease the impact of farming on the earth. The organic farmer pays a higher price but yields high rewards if the earth is

Related Documents