What Is A Bounce Rate? Essay

966 Words Dec 21st, 2016 4 Pages
What is a bounce rate?
Bounce rate is a metric that gives insight into how an overall website and its individual pages are performing. It is an important metric to pay attention to, but there are several areas to consider when factoring a bounce rate such as site design, quality of content, user interest (or lack of user interest) and average session duration.
According to Google, bounce rate is defined as, “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” If a site has a bounce rate of 39 percent, that means that 39 percent of users left the site from the page they landed on without clicking through to another page. The landing page could be the home page, about page, product page or any page that search engines pick up content from. Oftentimes, a high bounce rate is considered bad, which many times it is, but there are other areas to consider such as average session duration and if the user is new or returning.
Google Analytics users (or clients of Google Analytics users) might have a few questions:
• Is a high bounce rate always bad?
• What is considered a high bounce rate?
• How does Google calculate bounce rate?
• What are the reasons for a high bounce rate?
• How can a high bounce rate be improved?
High bounce rates on pages such as a home page or an about page are usually considered bad because those serve as introductory pages to a website. Content on those pages should be engaging and users flow…

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