Walt Disney Parks and Resorts Essay

4536 Words Oct 26th, 2008 19 Pages
Executive Summary
Walt Disney is an international company founded in 1923 by brothers Roy and Walt Disney. The corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California, the area where Disney was initially created. Today Disney is one of the largest and most reputable companies in the film and entertainment industry earning $43 billion in revenues in 2007. Walt Disney Company earns revenues in four strategic areas including consumer products (9.6%), media networks (38.4%), studio entertainment (26.4%) and parks and resorts (29%).
As a major player in the film and entertainment industry Disney is affected by the growing trends in leisure activities. In recent decades consumers
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Disney consumer products and theme parks are very essential to Disney’s ultimate goal of making money. The placement of Disney products on school supplies, lunchboxes and backpacks, in malls across the country, and within the walls of their marketing-giant theme parks themselves is, “a daily advertisement…for our cartoons, [that] keeps them all [consumers] Mickey Mouse minded,” as stated by Walt’s brother Roy Disney. No matter the means behind the ultimate goal, the goal never changes.
Disney’s Reach
Disney’s reach is global, with theme parks in China, France, Japan, and the United States. Disney sells consumer products globally both within their Disney resorts and theme parks and in retailers worldwide. The Disney trademark is recognized all over the world, once again keeping consumers “Mickey Mouse minded,” and showing what kind of a leader Disney can be simply through the reach of its grasps.
Nature of competition:
Because the generations are changing and families are more prone to taking vacations, the entertainment industry is a hot commodity. This produces a demand for entertainment and many opportunities for new players to enter the mix. This also creates a lot of competition, even for Disney, a well-established entertainment company. In Disney’s case, a lot of their competitors for their vacation spots are the same as their competitors for their

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