Vertical Integration Vs Low End

Decent Essays
Three customer groups ride this wave of technology, Performance, High End and Size. Behind the wave are the two low technology segments, Traditional and Low End. There is a tendency to focus on the Perceptual Map. Keep in mind that the Perceptual Map is more important as a Rough Cut consideration than a Fine Cut distinction. It takes time and maintenance to build a solid product offering.
Product for each segment have different size and performance specifications. For example high end customers want small, high performance sensors, while low end customers expect large, low performance sensors. The Traditional segment is growing at 9.2% every year. The whole market, is developing round about 11% in each year. Thus the Traditional segment is

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