Eulogy For Dog

The idea for this product originated from a problem that a founder, John Merryman, dealt with on near daily basis. For the past two years, he has been rudely awakened by his mother screaming “Taco!” frantically, for the whole neighborhood to hear. Taco is the name of his mom’s chihuahua who has a tendency of squeezing through the fence and wandering around the neighborhood. The ironic part of the story is that 9 times out of 10 Taco is hiding somewhere in the house and has not actually ran away. Taco runs away often enough that it has put his mother in a constant state of angst about his whereabouts. Thus, the PETrimeter was born.
This story has been provided, because in the beginning stages we believe that John’s mother is an ideal candidate for our product because she would benefit from having a constant awareness of where her pet is. At first, our hypothesized target customer was middle aged women with dog’s that run away, but through the customer interviews we are seeing see the opportunity for this product to grab the interest of all dog and cat owners and we are still building potential customer segments based off of this feedback. No matter gender, age, or marital status- people care about their pets and their safety. …show more content…
While we have determined the ideal customer archetypes, we are still defining the demographic of our target customer through interviews. For now, we know that we want our product design and logo to be recognizable and stylish to account for younger customers who tend to buy based off of the appearance of products. We also want the mobile app and assembly process to be as user friendly as possible to account for the needs of our less tech savvy older