Several improvements can be implemented to increase business diversity, enhance marketing, and increase vertical integration. With white-labeling, instead of using the Herman Miller name, HM would sign a non-compete and disclosure agreement with each company it deals with and then would manufacture furniture based on each companies designs and requirements. The furniture and related designs would then be sold under the respective company’s brands, therefore introducing HM to consumer markets both domestically and internationally. Additionally, the brands could leverage Herman Miller’s internationally renowned expertise in producing exceptional high quality designed furniture. For example, showcasing Herman Miller’s industry leading, 12 year,
