Part of this effect of pathos comes from how he is seen as a person by the Club It is generally assumed that when a person has a large group of followers, that it is because they are powerful and/or successful: this is the case with Fight Club leader, Tyler Durden. The members of the Club needed only to look around at how many they were, knowing that Durden was the one that had brought them together. This gives them the feeling that Durden was indeed a man worth listening to, and who knew what he was talking about. As the Club listened, they became angrier, knowing that what Tyler Durden was saying was true, that they were “slaves with white collars, buying shit they don’t need” (Fight), and going nowhere that society had promised that they would go. Anger typically does not stay but, leads to different things. In this case, the people’s anger changed into determination. The Fight Club members, because they realized their own reality and became angry, then became determined to follow Tyler Durden’s orders. Ultimately, because of his air of success, and the anger he was able to spark in his followers, Durden was able to successfully construct the beginnings of “Project …show more content…
Having a singular goal in mind such as “Project Mayhem” might be completely possible to achieve alone but, that is not to say it is not faster and easier to achieve that sort of goal with help from others. Tyler Durden was intelligent enough that he was aware that a goal like his would be impossible to achieve without help from the Club. His use of ethos was able to draw his friends closer by just using the words “us”, “our”, and “we”. By using the words “us”, “our”, and “we”, Tyler Durden made each member of the Club feel like they were not alone. Every single one of them was suffering. Every single one of them was making the same mistakes. They could all help each other in fixing these mistakes by following the leadership and solution of “Project Mayhem” being offered by Durden, since it was already clear to them that he was a good enough leader to bring them together as they were then. Another way that Tyler Durden employs ethos in his speech is by saying “I see all this potential” (Fight). Not only is that making the members of the Fight Club feel good about themselves but, to say that you see potential, is to say that you understand it. The only way to fully understand potential is if a person has fulfilled their own. Considering that the members of Fight Club joined because they wanted to hear what Tyler Durden had to say in