Carr conducted a great deal of research on other authors he perceived had the same perspective as him, which would be an example of logical appeal or logos. Using real evidence from the authors gives the reader a sense that Carr is providing legitimate and convincing information. He states that people are using “a form of skimming,”, where they hop from page to page, article to article and lose focus on the task at hand. Carr uses information gained from articles that he read to get his point across more clearly, as well as it is relatable to most people including himself. In the same article used to prove his point he explains that many people like himself lose focus too quickly not only online, but while reading hard copies too. Carr uses logical appeal because it gives a ‘backboard’ to the research that has been conducted in the article, making the information collected more believable. The next rhetorical appeal Carr uses to make his article a successful one was ethical appeal or ethos. Carr uses Maryanne Wolf’s research where she says that because of texting and cell phones we experience a type of reading that hadn't existed in the 1960’s and 70’s. She states this reading “may be weakening our capacity for the kind of deep reading.” This information expands the audience from only internet users now to cell phone users too. Even though Carr does use ethos successfully, he falls short of perfect when he uses the research of professor James Olds. Professor Olds says that the mind has …show more content…
Using pathos allows the author to display his thoughts as he see’s them, sometimes with an imagined picture. An example that Carr uses in his article is when he says, “a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.” This short segment of his large article explains how he at one time was submerged under a seas of words, fully committed to reading, and now is much less careful, and only finds himself skimming across the pages and words. This use of vivid imagery and figurative language makes the reader more captivated to read on. When pathos is executed correctly it can pull any reader in, and in this case persuade them to believe that Carr is