Uncertainty Reduction Theory By Charles Berger And Richard Calabrese
Uncertainty reduction theory is an idea that was written about in 1975 by Charles Berger & Richard Calabrese. The central idea behind this theory is that when individuals first meet strangers they will employ certain strategies to gain information about this unfamiliar person in order to be able to predict or explain that persons’ actions, thoughts, and feelings (cited by Gibbs, Ellison & Lai, 2011, Antheunis, Valkenberg & Peter, 2010). According to theorists Ramirez, Walther, Burgoon, and Sunnafrank by gaining this information about a stranger people feel a reduction in uncertainty, which has an impact on not only the impression that people form but also on the ways they relate to each other (cited …show more content…
Over time people are drawn in and their feelings become more firmly involved and the amount of emotions engaged to increase (as cited by Walker, Bauer, Cole, et. al, 2013).
When and where does it operate?
Uncertainty reduction theory was originally proposed by Berger and Celebrese with relation to the first face to face encounter between strangers (as cited by Gibbs, Ellison, and Lai, 2011). In this day and age of computer-mediated communication it not only operates in face to face interpersonal encounters it has also been extended to computer-mediated communication, albeit in an altered capacity (Carr & Walther, 2014).
Has research on this topic changed or evolved over the …show more content…
Also in 2011 May and Tenzek studied the application of uncertainty reduction theory to surrogate mothers and their clients (May & Tenzek, 2011). In 2010 Olivares studied the role of uncertainty reduction in the construction of autobiographical memory. In 2014 Carr and Walther researched the application of uncertainty reduction theory to the employee/employer.
Is the communication concept of theory used by everyone?
Uncertainty reduction theory is used by everyone who has one on one interactions with other individuals.
Is it reserved for particular incidents/environments?
Uncertainty reduction theory is no longer reserved only for face-to-face one-on-one personal encounters, it can also be applied to online relationships and employee/employer relationships.
How is this concept or theory demonstrated in cultures different from the dominant North
The available research included in this paper (researchers from the Netherlands and Canada) did not reveal indications that the theory is exhibited differently in these cultures.
Is there any interesting or unusual information that stands out regarding this