Ufc Porters 5 Forces Essay

2159 Words Feb 28th, 2013 9 Pages
Ufc Porters 5 Forces

Laura Cox

03/07/2012

MGT Strategy

Case Analysis: The Ultimate Fighting Championship and Cultural Viability

I. Introduction

The UFC, Ultimate Fighting Championship, belongs to the mixed martial arts industry. It is actually the largest MMA promotion company in the world. Mixed Martial Arts is a full contact combat sport. It allows the use of both striking and grappling techniques. There are numerous types of mixed martial arts including boxing, wrestling, kickboxing, karate, and taekwondo.

II. General Environmental Analysis

a. Technology

Mixed martial arts have been around for a long time. It was first introduced in the original Olympic Games in Athens. In the beginning, fighters used a combination of
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A newcomer will have a difficult time to find a differentiated product in order to attract new fans and create a profit.

f. Bargaining Power of Suppliers (Moderate)

The main suppliers in this industry are the fighters themselves, without them there would be no sport. There is a lot behind a fighter’s career in mixed martial arts. The main way you have bargaining power is if you can bring consumers to the table. If someone is watching the fight because of the people in the ring that is helping the industry make money. An up and coming fighter can have some issues with this though. Not only are they competing with the men and women who already have a name for themselves, they are also competing with the other individuals trying to become part of the industry. The industry could probably get the aspiring fighters to fight for free because they would see it as an opportunity to get their name known. The bargaining power of suppliers is overall moderate because the fighters have a little control, but the industry overall has more control.

g. Bargaining Power of Buyers (weak)

Who are the buyers of the mixed martial arts market? That would include everyone who owns a television and has the option to purchase paper view channels. Restaurants and bars are also buyers of this market. As individuals, we have no say on how much they charge to watch a UFC fight or boxing match. The only way we could have a say in that is if

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