Figure 4. Porter 5 Forces
Suppliers
In the past La Perla built its image by using only domestic and “Bolognese” suppliers with …show more content…
However this strategy puts the company on a double competition game. La Perla’s strong segment is the high end, but it is not alone. British company Agent Provocateur, founded in 1994 is closely following La Perla’s example, providing high end, unique, fashion lingerie. With 30 stores in 13 countries, Agent Provocateur holds a key role in the upper segment of the market, strongly reinforced by its advertisement techniques; celebrities such as the singer Kylie Minogue, celebrity Carmen Electra, as well as supermodel Kate Moss have collaborated with the British brand strengthening its commercial appeal. Another brand, French company Chantal Thomass, has built a reputation of offering tantalizing, radical and sexy lingerie. Chantal Thomass has a global appearance, targeting young upper class women that appreciate fine, cutting edge design. It’s distinctive approach in crafting lingerie and after claiming the commercial use of its name in late 1998, the French company has gained great market share of this profitable