Di Rienzo Swot Analysis

Throughout this Ottawa Citizen advertising campaign, you will be introduced Di Rienzo meat and italian grocer. Di Rienzo is an Ottawa based italian deli store located in Little Italy. Di Rienzo has a wide variety of fresh quality foods and products that are offered at very competitive prices when compared to the competition. One of Di Rienzo many strengths is that they have been in business for over 40 years. Other strengths for Di Rienzo include the products that he serves. He wakes up at about 5am each morning and freshly prepares all of his products. He has good competitive pricing compared his competition and delivers outstanding quality food. He also offers very good customer service that keeps customers happy and coming back. Although Di Rienzo does have good strengths, there are some weaknesses and threats that the deli faces. Even Though Di Rienzo has a good store environment, they also have a fairly smaller store that can be disadvantage. Di Rienzo does not advertise much so therefore, a lack of brand awareness. For opportunities, advertising with Ottawa Citizen will raise the brand awareness for Di Rienzo and it will also increase more store traffic to up the sales. For …show more content…
To get people informed about Di Rienzo, this campaign will consist of IMC tools. The IMC tools that will be used to promote Di Rienzo as a premium sandwich shop will be sales promotions and advertising. The goal that comes along with using sales promotion as a tool is to get people talking about Di Rienzo through incentives. Incentives will really allow Di Rienzo to stand out as retailer. For advertising, this will allow Di Rienzo to build on his overall brand awareness. When meeting with the owner of Di Rienzo, his biggest problem was the lack of brand awareness his del had. This is because of the lack of