The intent of the pledge is to challenge supermodel standards and promote self-love by using non-retouched photographs of models of all body types and sizes. This form of advertising appeals to the masses. When a company advertises using a more relatable figure, it increases the likelihood that women will consider buying the product. Consumers have the choice to support companies who promote positive body images and will make that choice when need be. For example, Tyra Banks is one of the most famous supermodels in the world. She was the talk-show host and creator of The Tyra Banks Show, as well as the host for America's Next Top Model, whose 23rd season premiered December 12, 2016. Banks has opened up about numerous subjects relating to body-image
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Her most notable protest was her cover of Glamour magazine, she called out the magazine at their own Women of Year award show, during her acceptance speech. “I felt my skin looked too perfect. I felt my hair looked too soft. I do not look like this when I wake up in the morning,” Gaga explained to the crowd. She rallied for women to “fight back against the forces that make them feel like they're not beautiful.” “It is fair to write about the change in your magazines. But what I want to see is the change on your covers... When the covers change, that's when culture changes,” she chided (Stempien). Actress Zendaya also frequently uses her voice on social media to speak out against photo manipulation. She took to Instagram to point out the changes, the photos show that her entire body has been slimmed down and smoothed out. “Had a new shoot come out today and was shocked when I found my 19-year-old hips and torso quite manipulated. These are the things that make women self-conscious, that create the unrealistic ideals of beauty that we have,” she wrote in her post. “Anyone who knows who I am knows I stand for honest and pure self-love. So I took it upon myself to release the real pic (right side) and I love it” (Stempien). These are only a few of the many social figures that are taking a stance against the vicious cycle of poor body image. The more TV personalities, models, and singers use their voice the faster the truth behind
Her most notable protest was her cover of Glamour magazine, she called out the magazine at their own Women of Year award show, during her acceptance speech. “I felt my skin looked too perfect. I felt my hair looked too soft. I do not look like this when I wake up in the morning,” Gaga explained to the crowd. She rallied for women to “fight back against the forces that make them feel like they're not beautiful.” “It is fair to write about the change in your magazines. But what I want to see is the change on your covers... When the covers change, that's when culture changes,” she chided (Stempien). Actress Zendaya also frequently uses her voice on social media to speak out against photo manipulation. She took to Instagram to point out the changes, the photos show that her entire body has been slimmed down and smoothed out. “Had a new shoot come out today and was shocked when I found my 19-year-old hips and torso quite manipulated. These are the things that make women self-conscious, that create the unrealistic ideals of beauty that we have,” she wrote in her post. “Anyone who knows who I am knows I stand for honest and pure self-love. So I took it upon myself to release the real pic (right side) and I love it” (Stempien). These are only a few of the many social figures that are taking a stance against the vicious cycle of poor body image. The more TV personalities, models, and singers use their voice the faster the truth behind