Twitter Is A Social Media Platform Essay

773 Words Oct 30th, 2016 4 Pages
Twitter is a social media platform where users can follow: their friends, favorite celebrities, and companies and brands that they are a fan of. Users are able to send and read 140 character messages called “Tweets”. They are also able to post pictures, videos and links to websites from their twitters. Users are allowed to share information constantly and discover what is going on all over the world. Twitter was created by Jack Dorsey, Evan Williams, Noah Glass and Biz Stone and launched on March 21, 2006. As of March 2016, there are an estimated 320 million active users on Twitter. 32% of Twitter users are between the age of 18-29, 29% are between 30-49, 13% are between 50-64 and 6% are over the age of 65. The highest number of users have obtained a college degree and some have gone on to receive a masters or a PhD. 26% of the tweeters make $75,000 or more yearly. Twitter is great for marketing because it can be used as a media outlet where companies can post news and updates about their products. Businesses can also use it to post promotions, sales and specials; because you can chat with other users, it is a great use for customer service.

In October 2004, former PayPal employees, Jeremy Stoppelman and Russel Simmons founded Yelp. Yelp is one of the hottest social media marketing tools online right now. It is a platform formed like a large bulletin board where users can publish their experiences and reviews about local businesses they have previously visited, whether it…

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