Recent studies have shown that consumption of butter in the twenty first century has seen an upward trend. Cindy Sorensen, VP for business development for the Midwest Dairy Association attributed this trend as "consumers desire for fresh, real and natural products that are less processed” (Weisenberger, 2014). Kimberly Egan, the CEO of CCD Innovation, a California food and beverage product development company, believes that the consumer’s desire to buy locally factors into their buying habits. She believes that “the local food movement and the desire to know foods ' point of origination are also playing roles in butter 's rediscovered popularity” (Weisenberger, 2014). The recent changes in consumer toward butter are also reflected in sale. According to the Dairy Farmers of America, butter consumption is at its peak in the last 40 years. In 1997 Americans consumed 4.1 pounds of butter and in 2012 that amount increased to 5.6 pounds per capita. In 2013, volume sales were 5.3% higher than the previous year, and dollar sales were up by 5.9% (Weisenberger,
Recent studies have shown that consumption of butter in the twenty first century has seen an upward trend. Cindy Sorensen, VP for business development for the Midwest Dairy Association attributed this trend as "consumers desire for fresh, real and natural products that are less processed” (Weisenberger, 2014). Kimberly Egan, the CEO of CCD Innovation, a California food and beverage product development company, believes that the consumer’s desire to buy locally factors into their buying habits. She believes that “the local food movement and the desire to know foods ' point of origination are also playing roles in butter 's rediscovered popularity” (Weisenberger, 2014). The recent changes in consumer toward butter are also reflected in sale. According to the Dairy Farmers of America, butter consumption is at its peak in the last 40 years. In 1997 Americans consumed 4.1 pounds of butter and in 2012 that amount increased to 5.6 pounds per capita. In 2013, volume sales were 5.3% higher than the previous year, and dollar sales were up by 5.9% (Weisenberger,