Fairlife Milk Case Study

Dairy industry refers to the industry where it involves the processing of raw animal milk by business enterprises into consumables such as consumer milk, butter, cheese, yogurt, condensed milk, dried milk, milk powder and ice cream. These products are made by using processes such as pasteurization, chilling and homogenization. Typical by-products also includes buttermilk, whey, and their derivatives. The dairy industry has been dramatically restructured at all levels in the last 50 years. The farming field of dairy industry has changed drastically from production activities such as milking that heavily dependent on human and animal labour to one where most operations are mechanized. In comparison with today, farms with 100 cows were considered large during 1950 instead of 5,000 cows in today's farming field. (Robinson 2007). Milk assembly has shifted from 40-quart cans picked up at the farm by the processor’s truck to bulk tanks being pumped into large tank trucks, most operated or hired by dairy cooperatives, for delivery to processing or manufacturing sites. In …show more content…
It is produced by Fairlife Limited Liability Company, which formed upon the partnership between Select Milk Producers and the Coca-Cola Company. Fairlife line products is distributed in the United States by the division of the Coca-Cola Company, MinuteMaid. Select Milk Producers Incorporation was formed in 1994 by a group of large dairy producers with high quality milk and efficient dairy farm operations. The aim of Select Milk Producer Incorporation is to provide an optimal quality milk product in the market place and its objective is to operate cooperatively with 87 family owned dairies in a efficient manner to achieve the decent pay price for its membership. Select Milk membership is based in three primary geographic area which are Texas, New Mexico, and the Midwest (Mlive Media