Towards a New Theory of Innovation Management: a Case Study Comparing Canon, Inc. and Apple Computer, Inc.
Towards a new theory of innovation management: A case study comparing Canon, Inc. and Apple Computer, Inc.
Institute of Business Research, Hitotsuhashi University, Kunitachi, Tokyo, Japan
Department of Applied Behavioral Sciences, University of California, Davis, CA 95616, USA
This paper argues that innovation can be best understood as an information process which is then concretized as a product that meets demand. Two very different firms, Canon Inc. and Apple Computer Inc., are used as case study illustrations. Innovation does not proceed through logical deduction, but rather is furthered by the use of metaphors …show more content…
tion creation can and must go on at every level and in every part of the firm 6. For example, the development of new process innovations within quality control circles is an aspect of information creation. To remain competitive any firm must constantly be creating new strategies, new products, and new ways of manufacturing, distributing and selling. Constant reexamination, reconceptualization and reorganization are