Tourism As A For Hawaii Essay

1405 Words Nov 15th, 2016 6 Pages
Tourism as Advertised in Hawaii

For this paper, I choose to focus on Hawaii. Hawaii is a state composed of the islands of Hawaii, Maui, Oahu, Kauai, Molokai, Lanai, Niihau, and Kahoolawe. I choose Hawaii due to its portrayal in popular culture as a modern paradise, and wanted to see how the reality measured up to my perceptions. I will begin by discussing tourism as advertised. I will start with the history of tourism on the island, then how Hawaii is portrayed through marketing and advertisements and conclude this section with who is said to benefit from tourism. I will then discuss the aspects of tourism that aren’t advertised including who actually benefits from tourism in Hawaii, the effect of tourism on culture and finally on how the environment is affected by tourism.

Tourism started shortly after Hawaii became a territory in 1898, where adventuresome travellers were drawn to the island chain. Tourism was initially supported by the Chamber of Commerce and a merchants association which led to the formation of the Hawaii Promotion Committee. This committee advertised Hawaii as a paradise of perpetual spring and romance, interest was spurred by famous writers such as Mark Twain and Robert Louis Stevenson.In 1919 the Hawaii Promotion committee became the Hawaii Tourist Bureau who hosed comminity everts involving flowrs and pararades for tourists. The first tourist hula shows were created around this time period and the radio program “Hawaii Calls” was started so…

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