Tom Anastasi's The Successful Entrepreneur: American Dream Done Right

1153 Words 5 Pages
A Review of Tom Anastasi’s The Successful Entrepreneur: American Dream Done Right; otherwise known as his “The field guide for everyone who is planning on opening their own business or already have their own business” (9) to his readers. Anastasi begin his book with an introduction thinking his audience for driving the economy by stated “If you’re reading this, you’re special you’re started a business or you’re thinking about it. You’re very brave, indeed. You drive our economy, thank you” (8). Anastasi’s, who himself drive our economy with being a small business owner himself has also been a SBDC business consultant and a professor at Harvard University where he taught leadership. Anastasi’s is currently the MBA director and former Dean …show more content…
Anastasi’s briefly discusses the structure and the meaning of his book in the beginning by quoting “ The Successful Entrepreneur is a combination of a crash course in business administration and a collection of proven strategies for making your invested dollar stretch as far as possible to get you started and to keep you going” . (10) Throughout the book Anastasi’s takes time to break each chapter into a different subject referring to running a business. For instance in chapter two he talks about testing the market to see if your idea is worth starting, and he also demonstrates different ways someone could test their ideas for a business through different task you perform from trial and error. For example, one of the subjections Anastasi gives to his readers is to go out an explain to people what the product is that you are trying to sell and, to see if anyone would be interested in purchasing the product. Then after you finish asking all the potential customers, Anastasi then subject’s that you put all the data you have from the experiment into an excel document so you would have a basic outlook on how your business would perform in that current location and economy that you ask the potential …show more content…
Within the twenty-one chapters he goes into different strategies on how to become a successful business owner through his own personal experience, and what he has learned from others. In chapter one, the successful entrepreneurs, Anastasi begins the chapter by stating that an entrepreneur is, a risk taker by definition, but by the end of the chapter he explains to everyone although they might have to make risk in the beginning it will all pay off within 5 years of running a business. Anastasi’s also makes sure he give his audience the know how throughout the twenty-one chapters, but he also wrote each chapter where it was easy to navigate through all the

Related Documents