This refers to influence of the society, which is the community of people who are in the same working environment in regards to doing ‘something’, that is to say if the society either encourages or prohibits an individual from doing that ‘something’. The thinking behind group norms is the presence of attached community of people who are working in the aviation industry, for instance colleagues in same airline and how they influence individuals’ behaviour. Working in a similar environment, doing the same job, and frequent interaction lead people to create common norms after some time (Uryan, 2010). Negative norms or different version of formal rules will probably be produced by group members (Helmreich & Merritt, 2001).
