The Value Carrier Model Of Aer Lingus: One Of National Airlines

Improved Essays
Aer Lingus is the one of the national airlines in Ireland. Its headquarters are at Dublin airport. A fleet of 47 Airbus aircraft are operated by Aer Lingus, and the company carries over 10 million passengers per year on mainline and Regional services.
The company also offers airport services and in-flight services, as well as cargo transportation services, mainly on its long-haul routes. Its cargo services include direct services between cities in Ireland the United States, Europe and the UK, and services such as specialized handling, storage and customs clearing.
In 2013 Aer Lingus started contract flying services to the UK, between Manchester and Edinburgh, and between Aberdeen and London Heathrow, on behalf of Virgin Atlantic Airways Limited.
…show more content…
A low cost model like the model that Ryanair uses is not sustainable for Aer Lingus so the strategy that they have introduced to their company is the ‘value carrier’ strategy, which is a hybrid of the ‘low cost’ model and the ‘full service’ model. The main elements of the ‘value carrier’ model is reducing long-haul capacity and reducing service in short-haul routes as free meals are only offered on long-haul flights. There is also a renewed focus on maximizing revenue per seat rather than per load.
Operating costs in Aer Lingus has grown more than revenue in 2013. Aer Lingus reports that 2013 was only a satisfactory year for the company as their operating profits were lower than 2012, from €69.1 million in 2012 to €61.1 million in 2013.
Aer Lingus Group Plc report that this drop in profit in 2013 specifically in the second half of the year is only a minor setback and that it is due to “positive developments in the company” according to the chairman, Colm Barrington. These developments include including the start-up costs of the company’s contract flying for third
…show more content…
The overall gross cash dropped by €11.1 million since 31st of December 2012.
The movements that impacted the gross cash in 2013 was the €21.2 million dividend payment, debt repayments of €47.0 million, investments in the aircraft leasing joint venture of €10.7 million and adverse FX of €12.3 million.
Aer Lingus’ 2013 income statement outlines that as the company’s gross cash decreased by €11.1 million, the gross debt also decreased from €531.6 million to €477.6 million resulting in a net cash increase due to the reduction in finance lease debt.
On 4th May 2012 the company announced a change to its dividend policy. On July 21st 2012 the company paid its first dividend of three cent per share.
On the 6th of February 2013, the board announced that it would recommend a dividend payment of four cent per share. Mr Barrington reported that “due to our continuing positive performance and our confidence in the future of our business”; the company paid its second dividend, of four cent per share, on the 10th of May

Related Documents

  • Decent Essays

    Skyworks Solutions (SWKS) delivered strong results for the fourth quarter. Skyworks delivered revenue of $880.8 million, beating the analyst estimates, and showing a growth of 23% from the previous year’s revenue of $718.2 million. The main reason behind the increased revenue is the rise in use of Skyworks products for the technology advancements within Media Services, Internet use, and Mobile connectivity. A closer look at the metrics Moving ahead, the Non-GAAP gross profit for the quarter went up to $440.1 million from $329.6 million for the fourth quarter, 2014.…

    • 486 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Central Circuit Breaker Case Based off the five-year income statements that the current owners offered Ryan to value the company and it’s business, Ryan can ultimately conclude what the company is worth and how much he is willing to pay for it. The current owners desire a pay out of six times the annual cash flow with the discretionary expenses adjusted. The discretionary expenses they are referring to are CEO salary, facilities rent, and travel. In Ryan’s evaluation of the company he deems these figures to be appropriate for the following discretionary expenses; CEO Salary: $60,000 annual salary, Owner’s Car: ½ of what is currently on the statement, rent: Current market rental rate is $36,000 less per year than what is being charged, and Travel & Entertainment: $3,000 per year.…

    • 399 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Two years of business expense budget demonstrate in Appendix 7 and 8, firstly, £461.000 of capital will invest in machines, equipment, and building to help set up the factory. Besides that, another expenditure includes operating expenses and buying the raw materials for manufacturing such as £285.876 and £175.344 respectively. The financial plan has designed for the investment of the business in an efficient manner and allows the company to control and measure each expenditure with the creative way and help the manager for each decision-making Cash flow statement presents the flow of money come in and goes out of the 3Q company as shown in Appendix 9 and 10. The company invests the own capital for the first year as £922,100 to buy the sources…

    • 269 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Swot Analysis Of Capsim

    • 4542 Words
    • 19 Pages

    Dividends Paid | | Sales of Common Stock | 13,700 | Purchase of Common Stock | | Cash from long term debt | 18994 | Retirement of long term debt | | Change in current debt (net) | 20341 | | Net change in cash position | 24600 | | Starting cash position | 3,434 |…

    • 4542 Words
    • 19 Pages
    Great Essays
  • Decent Essays

    Background of Debenhams Plc In 1905 Debenhams Ltd was incorporated. The involvement of the Debenhams family finally ended and the business became a public company in 1928. Debenhams is a leading international multi-category retailer with a proud British heritage which trades out of 240 stores across 28 countries. And this year it tries to force on its online stores at present. In this year, consumer products of Debenhams include womenswear (17%), menswear (14%), and children’s wear (9%), lingerie (6%), accessories (14%), beauty (24%), home & furniture (12%), Food (3%) and other (1%).…

    • 146 Words
    • 1 Pages
    Decent Essays
  • Great Essays

    Panera Bread Case Study

    • 2208 Words
    • 9 Pages

    This shows that the company might now face difficulties to cover up short term debts and also predicts that there is huge threat to the company’s going concern if the liquidity falls anymore In the future. There is a decline in the operating profits i.e. the profits earned during the normal course of the business of 1% in 2006. The Net profit margin has also shown decline over the years between 2002 to 2006. 3.…

    • 2208 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Motorola Liability

    • 1849 Words
    • 8 Pages

    2.1.2 Liquidity Google Inc. has minimal liabilities mainly related to payables, short-term debt, accrued expenses, and securities payables. It was able to cover its current liabilities obligations using current assets at a rate of 5.90 times in 2014. The measurement reduced to 4.22 times coverage in 2012 as the level of short-term debt and accrued expenses/liabilities rose substantially. The most liquid measurement of quick ratio was also above 1:1 at 5.90 times coverage in 2011 and 4.18 times coverage in 2012.…

    • 1849 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Also, differentiate services despite the approach of utilizing an innovative pricing method accompanies certain drawbacks. A wider and a constant marketing strategy should be used to entrench the policy of the value pricing policy (Bryan, 2006). One core objective of the value pricing policy begins with simplifying fares. An approach of providing prices into key segments should be put in practice because it will spawn a reduction of CRS costs and increase a better interpretation of ticket charges by the customers. Alternatively, certain limitations set on the discounted cost should be condensed in order to avoid the customers searching for other airline companies offering better rates.…

    • 1034 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Southwest Airlines Key Strategies Business Level strategy. Business level strategy is a process in which an organization focuses its core competencies on satisfying their customers, it details actions that should be taken to provide maximum value to the customers and gain competitive advantage over the firm’s competitors within an industry. Southwest Airlines employs a cost leadership business strategy which focuses on competing for a wide range of customers based on price of the goods or service being offered. Southwest Airlines is truly loyal to this strategy and that can be seen in the company’s low cost strategy initiative. Southwest Airlines has been able to maintain its pricing strategy by controlling several internal efficiencies such…

    • 900 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Etihad Airways Case Study

    • 3310 Words
    • 14 Pages

    OVERVIEW: Background: Etihad airway is one of the most successful airlines as it has already been recognized as the World’s leading airline three times consecutively. The success of Etihad airways just established within just ten years as is recognized as one of the fast growing airlines in the history of commercial aviation. The airline was founded in July 2003 by the Royal (Amiri) decree and started its operations on November 2003. They are known to be the national airlines of United Arab Emirates with their head offices being located in Abu Dhabi which is the capital of United Arab Emirates.…

    • 3310 Words
    • 14 Pages
    Great Essays
  • Decent Essays

    (Keller/Kotler 2012). In this case, British Airways and Air Asia share the same core benefit. It shows that both of the Airlines industries are offering their…

    • 904 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    Introduction This report is prepared for Shalom, who is considering purchasing shares in a company, ‘The Warehouse Group’. This report is aimed to provide Shalom with an analysis of the company and the viability of the investment in shares in ‘The Warehouse Group’. The Warehouse Group consists of four major segments which are: • The Warehouse (Red Sheds) • Torpedo 7 • Noel Lemmings • Warehouse…

    • 2423 Words
    • 10 Pages
    Great Essays
  • Superior Essays

    Distribution Channel: Heineken’s network of over 250 Breweries severing 70 countries is valuable and strong. The extensive distribution organization allows them to exploit economies of scale to serve their customer’s diverse needs and wants in the varied markets they serve. Cash Position: The Company’s cash position, of over €800 million (approximately $1 billion) is extremely valuable enabling the company to invest in new acquisitions or develop new flavors and technology. The level of cash on hand is a rare commodity and provides stability on the balance sheet of the organization.…

    • 920 Words
    • 4 Pages
    Superior Essays
  • Decent Essays

    Vertical Analysis Of Nike

    • 2199 Words
    • 9 Pages

    ncome statement: In order to analysis the financial statement thoughtfully, we apply the horizontal analysis technique to find out the significant change in dollar amount and percentage grow rate. From the income statement vertical analysis below (table 1), we could compare a series of financial statement data over a period of time. Sales revenue increase by around 10% from 2013 to 2014. If excluding the currency change, revenue from NIKE Company’s continuing operations grew 11 % for the fiscal year 2014. From the table 2, it provide the revenue structure of NIKE.…

    • 2199 Words
    • 9 Pages
    Decent Essays
  • Decent Essays

    AirAsia has two main customers which is the young, fair conscious customer and business travelers whom are looking for low airfares to travel to their destination, safely and comfortably. AirAsia adopted low cost leadership strategy, hence, all sources such as labour, fuel and aircrafts related to cost reduction must be exploited. AirAsia must reduce operating cost throughout its internal value chain activities. Therefore, we have used value chain analysis as a tool to analyze the effectiveness of AirAsia’s low cost strategy in adding value to their customers and achieve greater cost-efficiency.…

    • 995 Words
    • 4 Pages
    Decent Essays