The Use of Ethos, Pathos, and Logos Essay

933 Words Nov 14th, 2013 4 Pages
The Use of Ethos, Pathos, and Logos

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The Use of Ethos, Pathos, and Logos
Aristotle found out that most writers had a difficult time in making their arguments convincing to their readers. To solve this problem, he developed three key strategies namely ethos, pathos, and logos to help writers pass the message clearly, and as intended. Weida and Stolley (2013) argue that all strategies should be used at the same time to make a good argument. However, other scholars emphasize that these strategies should be used with caution as not all are ideal in every type argument.
Weida and Stolley (2013) say that a writer who uses ethos well establishes credibility, and
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The writer persuades the audience to make a decision based on emotions such as fear, love, pity, belief in fairness, and anger. When emotions are involved, many people tend to change their stands. This use of this strategy is often discouraged in academic writings.
But, according to Weida and Stolley (2013), there are appropriate times when it can be used, for example, when the writer is narrating a personal story. They are quick to note that pathos should be used only when making a claim substantial, not as a means to distract or frighten the audience.
I.S.U Writing Center (2013) recommends the use of vivid language in storytelling, and the use of language that spells out the positive qualities of the victim (s) on one hand, and negative qualities of the organization responsible on the other. The writer should always focus on one example, for instance a genius child who was abused by guardians, and not a multitude of victims.
An insurance writer, for example, can use pathos to show the public the benefits of taking life insurance covers. He can make his case by giving a personal experience of how his brilliant child dropped out of college after the demise of his irresponsible father. In this example, the word “brilliant” appeals to the audience to have pity on the child and hatred for the father for not taking a life insurance cover. At the end of the argument, the

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