Essay on The Tylenol Crisis : Tylenol

2191 Words Apr 7th, 2016 null Page
The Tylenol Crisis
The Tylenol Crisis took place in October of 1982, when it was reported seven people had died in Chicago from taking Tylenol Extra Strength that had been laced with cyanide. Tylenol was the leading pain-killer medicine in the United Stated at the time and was facing a tremendous crisis in these events. It was found the products had been tampered with and the unknown suspects had put 65 milligrams of cyanide into capsules, which was more than 10,000 times the amount needed to kill a person. (Susi 2002) The tampering of the product took place after the bottles had been placed on the shelves. The suspects removed the bottles, placed cyanide in the capsules, and returned the bottles to the shelves. After the media reported the incident Tylenols revenue dropped from 37% to just 7% of the market share revenue. Tylenol was no longer the leader in pain-killer medicines. (Susi, 2002)
The leaders of Johnson & Johnson, who owned the brand Tylenol had to take a quick step back and face the crisis before them in the best way possible without destroying the name and reputation of the company. Tylenol was, at the time, their most profitable product. Following the motto they set for their company of “protect people first and property second”, McNeil Consumer Products, who is a subsidiary of Johnson & Johnson, felt it was most ethical to conducted a product recall across the entire country in the amount of 31 million bottles and took a loss of more than $100 million…

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