Analysis Of Shane's Model Of The Entrepreneurship Process

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1 INTRODUCTION

The study of entrepreneurship spans a wide range of fields, however it is argued that no prevalent consensus of research regarding the definitions, the process of becoming an entrepreneur or the factors influencing the process, has been reached (Ehrmann, 2013).

According to Shane (2003), prior research has tended to look at only part of entrepreneurial process and thus, a general theory on entrepreneurship has not been formed. The individual-opportunity nexus framework of Shane (2003) examines the characteristics of opportunities, the individuals who discover and exploit them, the processes of resource acquisition and organising, and the strategies used to exploit and protect the profits from those efforts.

This essay attempts
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Essential in Shane’s model is the definition of innovation. In Shane’s view, the entrepreneurial process requires some form of innovation, but it can be much milder than the Schumpeterian (1934) notion of innovation, i.e. something resulting in new combinations that will speed up creative destruction. All that is needed is a recombination of resources into a new form.

In Shane’s model, the entrepreneurial process starts with the existence of opportunity, followed by the decision to exploit the opportunity. If the individual decides to exploit, the execution stage includes the activities of resource acquisition, entrepreneurial strategy, organizing process and
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Initially, Mashaba was interested in pursuing a legal career but was advised not to because of his poor command of Afrikaans. Then, in 1980 he enrolled for a degree majoring in Political Science and Public Administration at the University of Limpopo (formerly known as the University of the North). It was at the height of Apartheid and political resistance had intensified which led to the University shutting down indefinitely. Mashaba did not resume studies when it reopened and yet another dream was deferred.
True to his ambitious spirit he was not discouraged by what seemed to be an uncertain future. Mashaba found employment as a clerk at a local supermarket before working as a salesman from the boot of his car. At the time, his products portfolio ranged from insurance, fire detection systems, linen, crockery, and dinner services. His second appointment as a salesman at SuperKurl, a hair product company, set in motion the making of a multimillion Rand

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