Brooksbank Marketing Strategy

1161 Words 5 Pages
• Increase in knowledge about entrepreneurship.
Have a broad conceptualization of entrepreneurship without reference to any specific knowledge, skills and attitudes. Be able to identify and create unique solutions to problems not being solved/ Create a need in the market and having the ability to respond to it. Increase knowledge in subjects related to entrepreneurship such as startup capital for ventures, market forces, sales, intellectual property, and finance.
• Increase in knowledge about identifying unmet market needs.
A new business that takes into consideration economic, social, demographic, technological and political trends increases the likelihood of success. Developing this type of research provides an understanding of the market,
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(p.16)
Involve in market research that is the analysis of actual/potential customers, target market, size and segmentation. Also, be able to evaluate the firm’s potential derived from the SWOT (strengths, weaknesses, opportunities and threats) analysis that will serve to achieve a sustainable competitive advantage in the market. In addition, be able to develop a positioning strategy for the firm within the competitive environment in which it operates. There after, learn to place the positioning strategy into action by incorporating a 4P marketing mix strategy.
• Increase in knowledge about developing a financial plan.
Be able to create budgeting of the venture. Increase knowledge in pro-forma analysis. Increase knowledge in building the basic financial statements (balance sheet, income statement and statement of cash-flows). Recognize financial reliability of a startup and build alternative scenarios that will add value to
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Consider alternatives under limited access of information. As Brun (2009), defines ambiguity as “Refers to a state where the basic assumptions behind the view of uncertainty are challenged” (p. 66). Therefore, there is a need to understand and create a solution based on the information available, reframing a situation for our own purpose.
Changing the attitudes of people is a major, substantive goal in many programs. Attitudes encompass deep values and beliefs, or how a person feels about particular issues. Sometimes attitudes can be of a very personal nature, such as feelings of self-esteem or self-worth (Smith, 2009). It suggests the development of willingness to have an entrepreneurial

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