GENERIC STRATEGIES/ COMPETITIVE POSITIONING
Gucci was one of the larger luxury goods companies through the ‘70’s and 80’s, however as the 1990’s came they began to lose market …show more content…
At the time the company was run by several of the Gucci family members, however the business was never run as one unit but instead by members of the family. Family members would make different products; handbags and shoes were being made by different people in different parts of the world. There was hardly any communication between family members which resulted in distribution problems. Finally in 1995 the entire company was able to unite and bring all of its worldwide operations under one operating company –Guccio Gucci: Demonico de sole was named the