Essay on The Strategic Strategy Of Ebay
This case analysis provides an overview of the tactical approach that eBay applied to have as well as keep a competitive advantage in the market of online internet shopping. When Omidyar first started the company back in 1995, he structured the company using only the typical functional design of small businesses, however, for eBay to remain viable in their industry, it is crucial that they acquire a growth strategy. Based on the details in the case analysis, the leadership team decided to consider purchasing other companies that also provided online auctions. Companies such as Half.com, which is an online shopping site, unlike eBay, the sellers offer items at a fixed price – there is no online bidding wars. Items listed on Half.com include but is not limited to: books, textbooks, video games, movies and music.
Again, unlike eBay, the seller is required…