The Pros And Cons Of Prescription Advertising
Americans spend many hours a week watching TV, and upon watching TV, there are always ads. And in those ads there are a great number of drug commercials. But is that the only reason why prescription drugs have gone up so much in such a little time? Of course not, because that’s only one small part of pharmaceutical marketing, because you need a doctor’s permission to buy them. Which is why all drug advertisements end with the same catch phrase “ask your doctor about…” So are doctors impacted by the pharmaceutical companies when deciding what to prescribe to their patient? Doctors may seem like they are on your side when treating you with your illness, but there is more to that than one might …show more content…
After all, if these relationships didn 't affect physician behavior in such a way as to increase sales, companies wouldn 't spend $19 billion each year establishing and maintaining them” (Campbell, 2007). Drug companies spend billions of dollars a year to influence doctors for them to influence their patients. So any way that drug companies can sway doctors to do what they want for money, they will. That way they will maximize their profits.
Everyone needs medicine at some point in their life. The way the drug companies market to doctors can also affect the people who are patients of these doctors. Doctors are the people who can prescribe prescription drugs to patients, and the drug companies know that. That 's why they use that to their advantage to make money for them. And the doctors use their patients as an advantage to generate cash by prescribing their patients the unambiguous drugs the pharmaceutical companies informed the doctors to