Team 4 began this quarter with a review of the previous quarter’s results. This showed that the Workhorse segment was not performing to the standards that the group had hoped. This caused the Workhorse product to be discontinued; to adjust for the lost sales here Team 4 developed a new product that would target this segment. Performance results showed that there were no competitors performing up to customer expectation in the Workhorse market segment, consequently Team 4 approached the design of the new product differently than before. Instead of using the best competitors as a base product, Team 4 decided to look back at Quarter 2 when customer needs and preferences were given for each market segment. The new product was named “Trojan”, and was designed with only the top features customers designed in this product category. Only the top customer values were implemented into this product, and access features were left off. The product created was much different than what any competitor had to offer for this market segment, however this was a very successful strategy for Team 4. This product was also implemented with the newest features available that were R&D developed from the previous quarter. This allowed Team 4’s workhorse product to be a cut above the competition. After further reviewing customer preference, Team 4 decided to update the other market segments products as well. The Innovator, Traveler, and Mercedes products were also updated with high speed
