The Medi The Extension Of Man And The Medium Is The Message By Marshall Mcluhan

1221 Words Nov 15th, 2016 5 Pages
“The medium is the message” is a popular phrase often discussed in the media and outside of it. The importance of media cannot be overlooked but one cannot help but wonder whether the message might not be more important? Nowadays newspapers, the radio and television are not the only media we know and use. With the development of technologies came other media, such as the internet, which influenced how we perceive and understand the world around us. This paper analyzes the debate that the message is in the content vs. the medium is the message. It builds upon Marshall McLuhan’s 1964 book Understanding the Media: The Extension of Man and brings the topic in relation to public relations.

Marshall McLuhan was a Canadian professor and philosopher who spent most of his academic career at the University of Toronto where he helped establish the Toronto School of Communication Theory. He is best known for his work in the fields of communication and media. McLuhan’s famous maxim “The medium is the message”, set out in his book Understanding media (1964), changed the field of media theory. The new concept earned him a reputation in academic circles and outside of it. Along with the aforementioned aphorism, McLuhan is also known for coining the term global village.

Understanding media discusses media as an extension of men, of ourselves. In this context McLuhan writes in the first chapter “In a culture like ours, long accustomed to splitting and dividing all things as…

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