The Medi The Extension Of Man And The Medium Is The Message By Marshall Mcluhan
1221 Words Nov 15th, 2016 5 Pages
Marshall McLuhan was a Canadian professor and philosopher who spent most of his academic career at the University of Toronto where he helped establish the Toronto School of Communication Theory. He is best known for his work in the fields of communication and media. McLuhan’s famous maxim “The medium is the message”, set out in his book Understanding media (1964), changed the field of media theory. The new concept earned him a reputation in academic circles and outside of it. Along with the aforementioned aphorism, McLuhan is also known for coining the term global village.
Understanding media discusses media as an extension of men, of ourselves. In this context McLuhan writes in the first chapter “In a culture like ours, long accustomed to splitting and dividing all things as…