The Importance Of Incumbents In A Campaign

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In a campaign the ability to get organized can make or break a campaign. When a candidate is an incumbent they have a stronger campaign strategy and will put together an expensive and efficient campaign. According to Herrnson “The 2010 election of nine-term representative Jerrold Nadler, D-N.Y., who won with at least 75 percent of the vote in every one of his elections”(76). Campaigns like Jerrold Nadler are structurally different than those of challengers and open-seats. Challengers have found benefits in using consulting groups and Herrnson references “,’Friends of Candidate X’ club” as one of the many organizations to improve the candidacy of challengers (76). Open-Seats share characteristics with Incumbents in that they depend on the work

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