As a result, PayPal gained great competitive advantage in the market and had over 100 million registered users and 28 million active accounts. PayPal management have developed successful three phase strategy formulation in their business operation when they acquired by eBay in 2002 and made PayPal its default payment settings to their customers. As a result, it was expanded among eBay user community and to the international market. For PayPal they want to bring future of money – “enabling customers to make payments anytime, anywhere and from any device” (Superuser, 2014). Their strategy formulation still continues to expand with current market trend. Which shows they are in the pull external …show more content…
They are specialise in “consultancy, architecture, security and cloud services to optimise the information and communications technology (ICT) environments of enterprises” (NTT Communication). NTT represent as Nippon Telegraph & Telephone. NTT have over 40 years very long history in the telecommunication industry. At present they are facing significant transition period from “analog phone system business” to “multimedia business creation”.
Technology push and demand pull perspectives in the technology innovation sector considered one of the biggest factor in the market. In order to analysis innovation sources there are several techniques can be used such as “factor analysis, multidimensional scaling, and pathfinder analysis” (Di Stefano, Gambardella, & Verona, 2012). Growing number of innovation and technology generated pure demand towards pull perspective (Di Stefano et al., 2012). According to Mowery and Rosenberg claims that it’s “technically complicated to distinguish a demand-pull situation from a technology-push one” (Di Stefano et al.,