(CNN)If you understand nothing else about Donald Trump, understand this:
He has a particular mindset we see all the time in business -- he's "the disrupter." The disrupter is someone whose entire "brand" is to break the mold, to turn the way we do things on its head. Amazon did this with retail, Uber did it with taxi services, Airbnb did it with travel, Tinder did it with dating, Slack is doing it with email, Spotify is doing it with music, peer-to-peer lending is changing banking.
And Trump is disrupting politics.
Disrupters don't fix what's broken because they don't innovate from inside the system. They break the mold, change our thinking about the mold and then hand us the new rules for how things work.
Just look at the Big Five companies that drive the Internet economy -- all disrupters -- Apple, …show more content…
He is above Fox News, because he IS the news. And he knows that what he says AND where he goes is the story and therefore it is the business asset. So he is keeping control of that asset.
The psychological term for the way he plays the game is psychological reactance. The more he denies Fox access, the more they will talk about him. Fox took the bait and released a snarky, juvenile response to Trump's decision to skip the debate.
The establishment can't play by the disrupter's rules, because the rules are designed to destroy it.
The Republican establishment has already lost. Trump will be the party's next nominee no matter how many times he says he won't call Megyn Kelly a bimbo. It doesn't matter how many backroom meetings the Koch brothers organize or what Reince Priebus does to rally RNC delegates. It's over.
The newspaper endorsements are also irrelevant, as are the fringe politicians and reality stars who are lining up to endorse Trump. They are all too late.
The only thing that can beat Donald Trump now is the one thing he doesn't control: Americans who don't want his services as president of the United
He has a particular mindset we see all the time in business -- he's "the disrupter." The disrupter is someone whose entire "brand" is to break the mold, to turn the way we do things on its head. Amazon did this with retail, Uber did it with taxi services, Airbnb did it with travel, Tinder did it with dating, Slack is doing it with email, Spotify is doing it with music, peer-to-peer lending is changing banking.
And Trump is disrupting politics.
Disrupters don't fix what's broken because they don't innovate from inside the system. They break the mold, change our thinking about the mold and then hand us the new rules for how things work.
Just look at the Big Five companies that drive the Internet economy -- all disrupters -- Apple, …show more content…
He is above Fox News, because he IS the news. And he knows that what he says AND where he goes is the story and therefore it is the business asset. So he is keeping control of that asset.
The psychological term for the way he plays the game is psychological reactance. The more he denies Fox access, the more they will talk about him. Fox took the bait and released a snarky, juvenile response to Trump's decision to skip the debate.
The establishment can't play by the disrupter's rules, because the rules are designed to destroy it.
The Republican establishment has already lost. Trump will be the party's next nominee no matter how many times he says he won't call Megyn Kelly a bimbo. It doesn't matter how many backroom meetings the Koch brothers organize or what Reince Priebus does to rally RNC delegates. It's over.
The newspaper endorsements are also irrelevant, as are the fringe politicians and reality stars who are lining up to endorse Trump. They are all too late.
The only thing that can beat Donald Trump now is the one thing he doesn't control: Americans who don't want his services as president of the United