Essay on The Current State Of Eastman Kodak

1448 Words Apr 30th, 2016 null Page
Introduction Organizations come and go like the changing of the seasons. Entrepreneurial individuals develop innovative ideas and then aim to acquire resources to turn those ideas into meaningful change or profits. For some, these ideas prove successful and the organization grows and prospers. However, this success is not without its own difficulties; organizations must dedicate themselves to nurturing and growing their competencies to ensure they continue to be effective and profitable. Unfortunately, initial or prolonged success is not enough to maintain an organization’s continued profitability. Many organizations fail to perform the introspection and environmental analysis needed to develop and institute changes to keep the company current; ultimately, this can lead to organizational decline and even death, if not corrected (Jones, 2012, p. 321). This paper sets out to examine one organization that enjoyed a prolonged period of immense a success, yet from found itself suffering from a slow and painful decline due to its own neglect.
What is the current state of Eastman-Kodak? In the later 2000s, the once proud Eastman-Kodak had found itself an irrelevant and failing organization. After years of billions in lost revenues and failure after failure, the company was struggling to regain some measure of effectiveness. In multiple desperate attempts to regain lost profits, Kodak engaged in patent lawsuits against its competitors. While some of these lawsuits were…

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