Analysis Of Amazon's Organizational Culture

Improved Essays
‘Employees are not a priority at Amazon’ was a statement made by the recent New York Times article exposing the dehumanizing, backstabbing, and competitive environment of Amazon.
If employees are not the centre of the organization’s culture, who is?

Organizational culture refers to the values, beliefs and norms, which governs how people behave in an organization (Jeanes, 2015) and the driving force behind it guides a company to success. This essay will explore the culture of Amazon’s white-collar employees and their interactions within the hierarchy, through various theories to determine the ultimate driving force of the company. The overarching theories used include Schein’s Iceberg Model, focusing on whether Amazon’s culture is transparent
…show more content…
Firstly, it is important to acknowledge Bezos’ career began in computer science on Wall Street, which greatly influenced his leadership tactics and visions of Amazon’s culture (NYT, 2015). He created the 14 Leadership Principles (Amazon, 2015), the values that employees must incorporate in their working habits in order to fit the culture and working environment, and completely disregard human interaction and emotional intelligence. Similarly, when Bezos receives customer complaints through his public email address, he forwards it to the corresponding team with a question mark, creating a ‘ticking time bomb’ (Bloomberg, 2013) for the employees. This is Bezos’ way of enforcing one of his core principles of customer service/obsession. Even though these principles align employees standards with the standards of Amazon, this creates constant tension, the ranking of employees and intimidation from the top because they have to live up to constantly evolving …show more content…
Fundamentally, these are difficult to verbally identify and explain as they relate to Deal and Kennedy’s (1982) definition of culture: ‘it’s the way we do things around here.’ The unconsciously embedded assumptions are the most difficult to measure and evaluate, especially when Amazon’s employee turnover is at an ultimate high. According to former employees, the underlying assumption that guide behaviour and how members perceive Amazon are based on the idea that their hard work would pay-off, in hopes of becoming wealthy by the stocks awarded (BBC, 2014). Another underlying assumption is based on Amazon’s ‘Survival of the Fittest’ environment, where competitive employees battle amongst each other, to stay in the company, progress and succeed. The power of Amazon’s culture dominates through this almost forbidden assumption that is shared and mutually reinforced (Schein, 2004) through various tools implemented by higher management. Employees are expected to re-interview for their job, while in that position and receive constant reminders that people outside want their job (Gawker.com, 2015) which underlines that competitiveness is a dominant trait which characterizes a generic Amazon white-collar employee; the nature of the office is an unconscious act built around these natural

Related Documents

  • Superior Essays

    Critics charge Wal-Mart for misplaced values because executives receive hundreds of millions in bonuses while line employees receive mere crumbs (Schermerhorn et al., 2012). In this case, Wal-Mart executives exhibit a combination of systematic and intuitive thinking by historically qualifying that Wal-Mart’s financial success has been distributed among its employees since 1986 (Schermerhorn et al., 2012). The proactive move to publicize this data confirms the company’s ability to recognize the critical need to recover from previous negative publicity. In other words, Wal-Mart executives had to do damage control. Our current generation experiences many work force issues that have yet to be incorporated into the day to day operations.…

    • 1131 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Derick, You’ve asserted that Amazon did use push/pull strategies, then you made another statement which I think invariably negative your first position. You asserted that “Amazon doesn’t actually manufacturer goods; they sell and distribute a wide variety of product”. Do you have any scholarly research that buttress your point and further supported the assertion that “Amazon do not manufacture a product”? Even so, such a generalization is quite sweeping?…

    • 123 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    There are norms and sanctions within the enterprise determining and directing its culture. These will then effect the methods or habits of the members. These sets of extreme norms tend to deviate from the general flow of the culture they exist in. The dirty truth, however, is these extremes have been let go for such a long time, and they have begun to be expected. This presents the possibility of these extremes morphing into widespread cultural norms.…

    • 2179 Words
    • 9 Pages
    Improved Essays
  • Decent Essays

    ` Organizational culture is define as the set of shared, taken for granted implicit assumptions that a group holds and that determines how it perceives, think about , and reacts to it various environment (Kinicki & Williams, 2016).Verizon cellular phone service has been around for many years. I currently have services through this company as of today. I have enjoyed the service thus far. Ever since I could remember Verizon wireless has been in competition with different cellular companies, for instant Sprint and AT&T has tried to compete against Verizon wireless. Verizon sets its organizational culture to encourage employees to support aims for high quality, which is central to the company’s ability to attract customers and stand out from…

    • 240 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Researching corporate cultures and the working environments of many modern companies led me to find very interesting and unpredictable results. The most two most intriguing corporate cultures I came across were Zappos and Southwest Airlines. Zappos struck me as unique because they have a “cultural fit interview” which carries significant weight in the hiring process of new employees. They also offer new employees 2,000 dollars to quit their job after one week of training. This is intended to seek out employees that have any doubt about whether or not the job is for them.…

    • 549 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Amazon Analysis Paper

    • 1004 Words
    • 5 Pages

    Thankful for the opportunity to work as an intern with Amazon Inc. and summarizing in this memo history and executives, culture, financial performance, other e-commerce companies, industry globalization, lawsuits, recent changes and trends, Amazon and technology as one of the largest online retail websites in the world. This information will allow you to evaluate my understanding of the company as an intern. Amazon history and executives Amazon takes pride of being the first largest online retailer in the world taking advantage of the new shopping tendencies and developing strategies that turned it into a leading worldwide business. The company founded by Jeff Bezos in 1994, opening its virtual doors selling only books, and rapidly after that adding different items such as DVDs, music CDs, electronics, video games, toys, clothing, furniture and also food. Today,…

    • 1004 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Organizational culture, or corporate culture, is important to HR because it determines many factors within human resources management. Organizational culture is the “amalgamation of values, vision, mission, and the day-to-day aspects of communication, interaction, and operational goals that create the organizational atmosphere that pervades the way people work” (Miller, 2012). Corporate culture is defined as “the collection of beliefs, expectations and values learned and shared by corporation’s members and transmitted from one generation of employees to another” (Hunger & Wheelen, 2011). This culture defines how policies and procedures are established, how supervisors and managers manage their people and how the general atmosphere of the organization is perceived. As with a well-structured organization, if the “culture is compatible with the…

    • 1152 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Salesforce. Com Case Study

    • 1319 Words
    • 6 Pages

    Resources and capabilities determines a firm's strategy thus, gaining the industry's KFS and leading the company to a competitive advantage. In Salesforces.com industry main KFSs are innovation, customer dedication, reliability, cost saving and customer relationship. Salesforce.com's way to reach its industry's KFSs has proven effective and its usage of internal resources and capabilities determined its success.…

    • 1319 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Key to Wal-Mart’s organizational culture is the understanding that its associates and the people Wal-Mart serves are its greatest assets, without which the organization could not succeed (Three Basic Beliefs, 2007). Organizational culture at Wal-Mart encompasses several key concepts, including sustainability, associate values and benefits, community giving, foundational and matching grants, scholarships, volunteerism, and personal development. Its effects are observed throughout the organization, from high level executives taking time to listen and respond to concerns of front-line associates choosing to exercise the open door policy, to employee meetings soliciting ideas and feedback from associates, regardless of tenure or location held, taking place in each of its stores. Customers experience its effects in the cheerful greeting received when entering or exiting a store and in Wal-Mart’s liberal merchandise return policies, while members of surrounding communities benefit from its community outreach…

    • 2310 Words
    • 10 Pages
    Great Essays
  • Great Essays

    Retrieved from http://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ Eule, A. (2013). It’s time for Amazon to open its black box. Barron’s, 93(42), 37. Forsyth, W.R. (2013). Citizen Bezos? Barron’s, 93(32), 7-8.…

    • 1443 Words
    • 6 Pages
    • 5 Works Cited
    Great Essays
  • Improved Essays

    Netflix Culture Analysis

    • 742 Words
    • 3 Pages

    Organizational culture plays a key role in the effectiveness of any company. Netflix has worked hard to establish a very strong organizational culture, or collective values that are the core makeup of the company (Kreitner & Kinicki, 2013). My organization has a strong but very different culture, but cannot compare in scale to that of Netflix. My organization is a public power company, which naturally leads us to a very different business model than Netflix, resulting in very different cultures. While our cultures are very different, Netflix’s focus on transparency and accountability can be adapted to my organization (Netflix).…

    • 742 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Walmart human resource management has many issues that require attention and fix in order to maintain a healthy business. The firm has many gaps, which can be found at some part of its Human Resource management, such as organizational structure, recruitment, selection, retention, training, performance management, compensation, and career development. Wal-Mart must be aware of these gaps because they can cost the company greatly if they do not get the right treatment. However, the company must emphasize on Human Resource Management role in fixing issues and creating value for both employees and business.…

    • 817 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    INTRODUCTION One of the major challenges Japanese firms encounter when expanding overseas is in managing the culture of their overseas subsidiaries. The organizational structure and culture of the subsidiary plays a crucial role in the successful implementation of various management practices (Kull and Wacker, 2010). The organizational culture is partly reflected in the way in which a company manages its human resources (Schneider, 1988) and this could potentially lead to either positive or negative operational effects of the firm depending on factors such as the culture of the environment in which it operates. A vast amount of literature attempts to define Japanese organizational culture in large corporations and how it is beneficial for…

    • 2028 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Amazon Vision Statement

    • 1117 Words
    • 5 Pages

    It is imperative that companies establish a meaningful set of values that are actionable by all employee as a guiding compass for the company (Cancialosi, 2015). When reviewing Amazon’s core values, two things become apparent to the author: the values are meaningful and clearly support the mission and vision statement; and, the term “leadership principles” shows that Amazon expects each employee to be a leader. The following paragraphs will review in detail. First, Amazon’s core values clearly supports its mandate to be customer centric with its first value of customer obsession This directly shows its employees that the needs and wants of the customer are at the center of everything Amazon does.…

    • 1117 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    As I discuss further about the articles, which deals with the idea of organization behavior, there are some important aspects of each of them. In the New York Times article, “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace,” it focuses more about different workers’ thoughts during their career at Amazon. Many of the workers’ mentioned how they felt overwhelmed, and it was the worst job to work at. Amazon workers were feeling disrespected, and there was a lack of proper management from the superiors. For…

    • 970 Words
    • 4 Pages
    Improved Essays