The Cognitive Revolution Of The 1960's

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With the cognitive revolution of the 1960’s, people’s thoughts were given a casual role in the determination of behavior. Behavior regulation was considered a function of people’s valuing a goal or reinforcement and believing they could do the behaviors required to achieve it. Therefore, it was cognitive expectations about attaining reinforcements or outcomes rather than an associative bond created from past reinforcements that were used to provide an account of behavioral regulation. This so describes the works of theorists Rotter (1996), Bandura (1989), and Seligman (1991), whose perspectives emphasized one type of regulation: regulation by expectancies concerning desired outcomes.
A newer approach to empirical psychology has suggested

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