The Challenge That Faces Telsa Motors Trying to Enter the Chinese Market

3587 Words Apr 29th, 2016 15 Pages
The challenge that faces Telsa Motors trying to enter the Chinese market
Organizational behavior is centered on how people act or behave in an organization. An organization is simply a group of individuals who have the same interests and are brought together by similar or common goals (Lam and John 123). Organizational behavior is, therefore, the study of the factors that influence how employees and other people respond, feel and act to organizations and work and how the Company is affected by the external environment (McShane, Steven and Glinow 321).Organizational behavior reveals how people interact in a group and how the environment affects this interaction. The subsidiary of Telsa Motors in China was
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The current Chief Executive Officer of Telsa Motors is Mr. Elon Musk. Telsa Inc was incorporated in the year 2003 at a place known as San Carlos, which is in the State of California in the United States. The headquarters for Telsa is still in California at a place that is known as Palo Alto. The latest model of a motor vehicle that Tesla has produced is the Telsa Model S of 2016. In addition to Martin Eberhard and Marc Tarpenning, other founders of Telsa Motors are Ian Wright, JB Straubel, and Elon Musk. Telsa Motors faced stiff opposition from States that were against the business practice of marketing and selling Electric vehicles by Telsa Motors. Elon Musk spearheaded the selling of electric vehicles on direct modes. These Electric vehicles selling style outperformed the old trading practice in the automobile industry, and that's why Telsa was being opposed in some parts of the US. The actions of Elon Musk led to a revolution in the auto industry because of the introduction of electric vehicles which he marketed and sold through the direct marketing model (John 7).
There is four principal of organizational behavior challenges. These challenges are, the evolving global market, a social-cultural changing environment, advancing information technology and Shifting employment or work relationships (George, Jennifer and Gareth 19). This study uses the case study where Telsa Motors intends to enter China's market to discuss

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