The Role Of Violence In Advertising

Every year, millions of Americans gather around their televisions for the Super Bowl, whether for the game or the commercials people are enthusiastic. The commercials consume as much of the conversation as the game the next day. These commercials are the company’s latest attempt to entice us with their advertisements. With the concern that advertisements are becoming increasingly violent, in what manner, do they affect the younger generations, yet how creative do the ads need to be for us not to notice the violence. If you have access to any form of media, then you have most likely been exposed to, the violence in advertising, television, video games and the internet. Companies will invest millions or even billions of dollars in creating and …show more content…
According to Jones, “over 60% of the programming aired in the United States contained violence.” (12). Saturday morning programming contains commercials or ads that are more violent than the programs themselves. Although parents and children alike do not always consider the programing to be violent unless it contains blood. As in Jones remark that “even though a television scene might depict people getting shoved, pushed, thrown to the ground, or even shot,…did not view it as a violent episode unless there was blood.” (99). Parents are not always concerned with the violent acts in animated shows, cartoons, or even commercials because unless they are graphic having blood they feel their children know the difference between them and reality.
Regardless of, whether or not children are influenced and susceptible to all the negative media influences the constant bombardment of violence desensitizes them. They eventually do not think of the actions as violent anymore, which could lead to aggressive behaviors. In fact, most people would be surprised to learn that at some point they have been desensitized to some form of violence but have never realized