Synopsis of Article "Perception: Some Recent Research and Implications for Administration by Sheldon S. Zalkind and Timothy W. Costello"

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Synopsis Perception: Some recent research and implications for administration by Sheldon S. Zalkind and Timothy W. Costello
Any person usually bases his decisions on his perception towards others. This happens more critical when the person in question is an administrator or manager as his decisions and actions are critical not only to himself but also to his organization. Nowadays the management studies are becoming more and more influenced by the behavioral sciences. This also includes the study of perception as one of its most important parts. The factors influencing ones perception were first identified by Johnson in 1944 where he researched “object perception”. He listed many suggestions like subconscious influence by not so obvious
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Also experts agree that the impressions are also influenced by some very personal reactions of the perceiver. Some of the factors influencing or rather distorting the impressions are listed and explained as under. Stereotyping : This refers to the beliefs made by people about other people based on the groups to which they belong. It is used to form judgments about others (mostly inaccurate) on the basis of the ethnic group they belong to or even other types of groups like rich, poor, union, bankers, aristocrats etc. Each group is associated with some unverified qualities which are also attributed to their members and used to make perceptions about them. Any stereotype being very widespread does not becomes accurate but rather means that many people are making the same mistake. Another research by Luft shows that stereotypes also influence the notion of personality adjustment, associating adjustment with riches and maladjustment with the poor. Halo Effect : Halo effect is the another perceptional process where in one characteristics of someone is used to form impression about his other characteristics. The “halo” of one trait screens the other traits for which a person is being judged. This has been shown to have an important role in processes like performance appraisals. As explained by Bruner and Taguiri, halo effect has an even stronger impact when one tries to form impression on traits not given out by ones behavior, or has moral consequences or when one has

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